Wednesday, July 8, 2026

The Creative World of Stan Kenton - Part 4

 © Copyright ® Steven Cerra, copyright protected; all rights reserved.


"There were three principal writers when I was on the band (1970-72): Willie Maiden, Ken Hanna and Hank Levy. We were playing such a diverse kind of music, it wasn't like the earlier bands where there was a direction that became the focus of a single writer. Willie kept us swinging, Ken kept us romantic, and Hank Levy kept us befuddled!"

- Mike Vax, lead trumpet, 1970-72


In developing a broader understanding and appreciation of Kenton 70's music to share with you in these continuing features on the subject, we now reach the point at which the arrangers for the band during this decade need to be considered.


In delving more closely into the bands and recordings from The Creative World of Stan Kenton during the decade of the 1970s, it becomes apparent

that we have new orchestrations in play or as Michael Spake phrased it in his definitive Stan Kenton: This Is An Orchestra [2010]:


“A new start and a new band required a new book. The mellophonium library of a decade earlier didn't make it in the 1970s, and Mike Vax put it as succinctly as anyone: "There were three principal writers when I was on the band (1970-72): Willie Maiden, Ken Hanna and Hank Levy. We were playing such a diverse kind of music, it wasn't like the earlier bands where there was a direction that became the focus of a single writer. Willie kept us swinging, Ken kept us romantic, and Hank Levy kept us befuddled!"


Always looking for change, Kenton saw unusual time signatures as the only viable direction, and turned to the arranger who had already become prominent in that movement with the Don Ellis orchestra. Hank Levy was amenable, but there were immediate problems. Whereas Ellis concentrated almost exclusively on that single style, so that his men were geared up 100% to tackle whatever time changes were thrown at them, Kenton had a much wider repertoire, and required his musicians to switch from swing to Afro-Cuban to slow ballads to different time signatures in succession, and that was an almost impossible task for young and inexperienced musicians to cope with. Levy had to temper his charts to make them easier to play than some of the things he had written for Ellis, at once making them less far-out, or "progressive."


Mike Vax remembered well how it all began: "At the first rehearsal of Chiapas'—and I'll tell you, it was in the attic of the Hotel Bradford in Boston—Stan enthused, 'This guy's been writing for Don Ellis, and I want to do some of that, I really like it!' So Hank came in and he brought 'Chiapas’ and the only person in the band who could figure out how to make it sort of semi-swing in five was John Von Ohlen. The rest of us were fumbling, and we were trying to get through this thing, and it was just not happening. And I can remember Stan sitting at the piano, and he's going like, 'Oh God, this is terrible, what am I doing!' 'Cos he wanted to feature this music, but none of us were used to playing it, and in the beginning it was a real chore. Later on it became easier, but we still had to concentrate more on Hank Levy's stuff." 


For Stan, Levy's charts provided a double-edged bonus. They offered

a new direction in the vanguard of modern big-band innovation, and they also allowed him to introduce the rock beat — so necessary to keep the kids on-side — into the band's regular vocabulary under the guise of advanced jazz. It wasn't necessary to use rock rhythms in conjunction with exotic time signatures (Pete Rugolo certainly hadn't in 1947, nor Johnny Richards in 1962), but in keeping with the times, almost all of Levy's charts include a heavy rock beat as an integral part of the arrangement, which from my point of view often renders the music unpalatable. Worst "offenders" are the more basic pieces like "Hank's Opener" and "Blues Between and Betwixt," while the scores with stronger thematic foundations, such as "Chiapas" and "Ambivalence" work better for me, because the rock elements may be more constrained. Some Levy lovers no doubt will hold diametrically opposite and equally valid views to my own.


Hank himself told me, "My charts are a new concept in jazz that at present is controversial. At first the guys used to cringe when they saw me coming, because they knew my scores meant more rehearsals and confusion, but in general the acceptance by Stan and the band has been gratifying. As a writer I try to leave room in a chart for the personality of the band to come through. I believe that after some playing, a chart begins to settle, and the band will make some subtle changes, and I am very much in favor of this. Most of the time the final results are a great improvement over the original—the music comes alive, and it is more realistic. I must also say how much I respect Stan for even attempting a totally new concept at this point in his career. Not many leaders would make such a radical change, but Stan is an innovator. He respects new ideas, and if he believes in them he doesn't mind sticking his neck out. I owe a great debt of gratitude to the 'Old Man.'"


But Mike Vax's thoughtful insight into Levy's music indicates that though certainly different in the one respect, the Emperor's new clothes, if not actually invisible, were in reality pretty threadbare: "Stan really believed that Hank's music was a good direction [to move in]. But once you got past the time signatures, Levy's charts weren't nearly so involved musically as the Holman things, or even Ken's and Willie's, because basically it was a theme that was set up, and then there were interludes and backgrounds and solos. Hank's music wasn't something that built in a classical manner, say like a Russo piece. There wasn't a theme that was built upon and changed around and things done with, like in classical music. It was basically like a bebop band. OK, let's play the head, now we're going to have a bunch of solos, we'll have some backgrounds, and then we'll replay the head or go out on a shout chorus. So I guess that's why some people thought Hank's music wasn't as meaningful as that of earlier bands, because it didn't build in the same way compositionally, and that's also the reason a lot of Hank's pieces sound rather alike. Holman's the master at compositional building. How many counter-melodies and different things go on in a Holman chart! That's almost classical composition, and of course, Bill Russo also. And Pete Rugolo—boy, is his stuff challenging! Levy's things were sort of fun, but I don't think I'd have been happy if that had become the focus of the book."


If Mike was ever-so-slightly circumspect in expressing his views, Willie Maiden had no such qualms. At 42, Maiden was set in his ways, a swinger very opposed to Levy's difficult scores. Many regard Willie as the more innovational writer of the two, including Kenton researcher Terry Vosbein: "Willie Maiden was by far the most experimental, creative composer from the '70s era. His arrangements frequently were the hardest swinging pieces in the book, as well as the most innovative."


Noel Wedder concurred: "Willie Maiden made major contributions to the 1970s library, and thanks to his writing those bands roared. Willie wrote within the frame-work of the Kenton sound, yet artfully manipulated phrases so as to place his own personal signature on his charts. Granted Willie wasn't the snappiest dresser on the scene—his insistence on wearing argyle socks with his band uniform drove Stan into a tizzy— but none of us could ever figure out why Stan picked on him so much.


Maiden stretched the boundaries with his cleverly designed constructions, and although Stan sometimes felt the need to 'beat him up’ he had the utmost respect for Willie's compositional and soloing skills."


As a final testimonial, Mike Vax played alongside Maiden and gave me his opinion: "Willie Maiden was a curmudgeon! Willie Maiden was great! I don't know if I ever saw him sober, but I never saw him drunk, and I certainly never saw him when he couldn't take care of things. The band probably liked his charts better than Stan, because they were more like Willie wrote for Maynard, in swing style. The definitive 1970s swing chart is 'A Little Minor Booze' — maybe one of the best swing charts ever written for the band, and that includes Holman and Niehaus. Willie did all his writing on the bus, and I asked him once how he wrote so fast. And he said, “I don't write fast. When I put it down on score paper, the arrangement is done, I'm just transcribing what's in my head.' And there was never a mistake. If there ever was a mistake in a Willie Maiden chart, it was due to the copyist."


The third figure in the triumvirate was the writer I personally admired the most. "Ken Hanna," said Stan, "has been very important to the band. He's one of the greatest romantic writers ever, and a very talented composer. Ken went through a lot of difficult challenges. He wanted to sail around the world — he's quite a skipper — but got caught in a storm somewhere off the coast of Mexico, and the boat got beached. So Ken was in trouble in Mexico for quite a while around 1969, and became very depressed.


"So when Ken came by the office to say hello, I asked him what he was going to do, and he said he didn't know, and I told him, I know what you're going to do. You're going to start writing your butt off. There's manuscript paper in the back, and I want music brought in here as fast as you possibly can.' Ken was reluctant at first, but after a couple of weeks around the band he became very enthusiastic, and Ken is now writing better than he's ever written in his life. Some of the new things he's written for the band —'Tiare,' 'Lonely Windrose,' 'Bogota,' 'Fragments of a Portrait' —are just thrilling."


A soft-spoken, kindly man, rather uncertain of his own abilities, Ken Hanna was the most gifted melodically of all the arrangers, and his writing closest to the Kenton tradition of changing tempos and varied tonal colors. "I enjoyed playing Hanna," said Mike Vax, "his music was so beautiful. But it could be a real endurance test for the trumpets, because he'd write these slow backgrounds, and we'd be playing long notes up high in Harmon mutes. But I thought Ken's writing was fresh and modern, it didn't sound like what the band had played in the '40s and '50s. To me his writing was almost like romantic-period classical music. There was so much emotion in songs like 'Tiare' and 'What Are You Doing the Rest of Your Life.'"


As the time drew near for the first original Creative World recordings by the new band, Stan was still uncertain whether leaving the security of Capitol's womb had been a wise move. All his career he'd simply had to lead his men into the studio and be paid to concentrate on the music, with (generally) Lee Gillette on hand to offer advice. Then he simply waited until a 12-inch vinyl LP housed in a pretty cardboard cover emerged at the other end. Now the choice of music was his alone, but so was the responsibility of recording, mixing, mastering, packaging, promotion, and distribution, all of which had to be paid for out of his own pocket. Freedom came with a heavy price tag!


The cost and accountability weighed heavily, and Kenton became over-anxious that the first album under his own aegis should be successful. "Stan was pretty scared about leaving Capitol," Mike Vax explained, "and not too long before our first recording for Creative World, Stan became an ogre. Stan became a Buddy Rich! We all understood the reason, but we were scared to death. He was threatening to bring in Joe Romano for lead alto, and Buddy Childers or Al Porcino for lead trumpet, and Conte and Rosolino for the jazz, 'cos he was afraid that without any big names, the record wouldn't sell.


"And it was Willie Maiden, rest his soul, who pulled Stan over to one side, and said, 'Stan, if you bring in one ringer, you can't record any of my music. You've got a band with some of the best young kids in the country right here, and they've been playing for you every night on the road, and this band is swinging, you don't need any ringers. This will sell!' And that sort of knocked Stan back into reality. He wanted so much for this first Creative World album to really do something, and the funny thing is, of all the stuff issued, and all the years of Creative World, the biggest selling album is Redlands."


Stan chose to record during the August Clinic at Redlands University to avoid expensive studio costs, and being "live," as much music as needed could be recorded for free, with musicians paid recording fees only for those titles actually selected for release. As engineer, Stan chose Wally Heider, who had privately taped the band so often under similar conditions. And as Mike Vax says, "Redlands was just magic! We recorded over several evenings, with an audience mainly of students at the camp. We'd be dead tired, because we'd been teaching and rehearsing the students all day, but boy, the band would just come up for it every night."


Kenton played it safe, with only around half the music on the double-LP Redlands set being brand new. In fact, the earliest titles are from the Forties, with Stan's "Artistry in Rhythm" (1941) and "Peanut Vendor" (1947). Two rearranged "mellophonium" charts (played without the horns) are Bill Holman's vigorous ideas on "Tico Tico" and "Granada," while Dee Barton is represented by "MacArthur Park" and the iconic 1967 ballad "Here's That Rainy Day,” which features mournful trombones at dirge-like tempo alternating with blistering trumpet crescendos. "Even the '70s ballads," noted Mike Vax, "had an even-eighth note sort of rock feel to them. They weren't like the older-time dance-band ballads, because we played them so slow. We used to open every night with “Rainy Day” and the funny thing was, the more we played it, the slower it became. Stan loved ballads, and when he found something like 'Rainy Day' he really milked it. By the time we recorded the song at Redlands, Jim Kartchner had started having 'chop' problems and was afraid of messing up at the concerts, which is why I took over the lead two days before we began recording the album. Kartchner was a great guy and a real mentor to me, and it was only later that we found out Jim had been suffering from a brain tumor that eventually killed him."


The most striking role on "Rainy Day'' fell to the trombones, which played the authoritative opening voicings, and according to trombone alumnus Mike Suter, it is Dick Shearer who deserves most credit: "He's sometimes maligned as a caricature of all who preceded him, but that's a very unfair assessment. Dick changed the concept of how the trombones played as a section, by playing softer. The concentration needed to pull off the choir sound on 'Rainy Day' was enormous, and Dick wanted us all to play these things at the same volume—almost inaudibly, with no voice dominant. By changing the dynamic balance in this way, for much of the time the trombones functioned as the foundation upon which the rest of the band played, allowing for more varied and challenging voicings in the other instruments. And by 1974 the opening trombone soli on 'Rainy Day' was played at a true classical pianissimo (as soft as possible), so that the fortissimo climax (still no louder than it had ever been) was perceived by the audience as pure and utter thunder."


Ken Hanna's "Tiare" had been played by the Neophonic in 1968, and it was Kenton who suggested Ken rescore it for the jazz band, without French horns, but still in concert format. "That's what Stan liked so much in later years," Hanna said, "the idea of making almost every tune a concert piece." Ken's other Redlands chart was "Bon Homme Richard," a sophisticated showcase for the trombone solo styling of Dick Shearer. Hanna's titles were sometimes based on his love of the sea and sailing. "Bon Homme Richard" was the name of one of America's first eighteenth-century warships, though the musicians facetiously interpreted the title as "Go Home, Richard"!


The verve, vivacity, and excitement of the unrestrained Redlands band blowing up a storm hit the moribund big-band jazz world in 1970 like a whirlwind of fresh air, earning a justified five-star Down Beat review. Exceptional virtues of the album were its variety and musicality — with a couple of exceptions. The Joe Ellis vocal tribute to Clark Terry's "Mumbles" called "Terry Talk" was just a piece of fun, but the Beatles' "Hey Jude" was agonizingly awful. "Stan would often play a lighter piece of music that he hoped would have a broad appeal," noted Dennis Noday. "Maynard did the same. Both leaders were concerned with finances, and had to play pop tunes that attracted a younger audience. It's nothing new—bands have been doing it since bands began." "'Hey Jude' was like a comedy show," opined Mike Vax. "Willie Maiden wound up conducting the piece, so to me this was just time to have some fun, and forget about anything serious. The problem was, we were doing it every single show, and a lot of the guys became real bored with it. It certainly wasn't my favorite."


Enthusiast Neal Finn was a 16-year-old student at Redlands in 1970, and attended all the concerts: "It was an interesting week. The band played several of the charts every night, including 'Hey Jude'—-we were getting sick of it by Wednesday! One night they brought in Don Menza and Joe Romano to solo with the band. Menza blew on 'Jude' and we loved it, but it pissed off many of the guys in the band, and the takes were never used. The one that gave the most trouble was 'Chiapas.' Hank Levy conducted it, but they just couldn't get a decent take. Hank had to stop them a couple of times. Later that night we heard the strains of the band emanating from the concert hall after midnight. Stan had called a rehearsal, and the band was hard at work on 'Chiapas.' The next night they got a usable take.


"The band recorded at Redlands in the 'V formation, with mikes on every chair and two solo mikes in front of the band, which the soloists used only occasionally. Most of the solos were taken from within the section." The "spread" formation Neal mentions was as controversial as the audio on the Redlands album, which underwent several mutations before its final digital transfer to CD in 1986. The musicians preferred the traditional stack or "three-tier" system, with sections on risers behind each other, because the wide spread (derisively termed "The Flying V" and "B-25") meant the end players were 20 yards or more apart, making it much more difficult for the guys to hear each other. "Very hard to play like that," commented Bobby Knight. "It looks great. Looked like the band was taking off. Stan was a great one for the dramatics." And John Harner confirmed, "Most of the guys did NOT like it. The distance between everyone made it really hard for the band to swing. We lived for the small jazz clubs where we had to sit in a stack set-up. And when we did, we swung our ever-lovin' butts off!" But Stan preferred the spread, because not only was it more exciting visually, it allowed the rhythm section to be brought down front, and he could lead from his seat at the piano. Originally the set-up as viewed by the audience looked thus:


SAXES                          TRUMPETS                          TROMBONES

PIANO               BASS               DRUMS               LATIN


Despite the opposition from the band, Stan maintained this spread formation to the end, though in 1973 saxes and trombones switched sides, because the trombones were better equipped to play over the piano than the saxophones.

To a large (some might say disproportionate) extent, public perception of a band's ability has always been governed by its phonograph recordings, which can give a very distorted picture of its actual accomplishments. By contrast, the Redlands album was an accurate representation of a rejuvenated orchestra with a new fire in its belly, playing modern, meaningful jazz music. 


At the same time, it is necessary to keep things in perspective. The new writers could not sustain the mega-achievements of past composers like Rugolo, Russo, and Richards. Nor could the soloists match the unsurpassable skills of the likes of Conte, Konitz, and Kai. 


But this was 1970, with the desert that was now the landscape of popular music firmly established. For many it was achievement enough that a revitalized Kenton was back playing an uncompromising brand of concert-jazz, and had opened Creative World with a "hit" album that did much to restore Stan's position and prestige among both his devotees and the wider jazz fraternity.





Monday, July 6, 2026

The Creative World of Stan Kenton - Part 3

 © Copyright ® Steven Cerra, copyright protected; all rights reserved.


I'm learning as I'm going, but fortunately with the help of many Kenton specialists, a decent bibliography-discography and the availability of many interviews with musicians who were on the band during this period, I'll develop a broader understanding and appreciation of Kenton 70's music to share with you in these continuing features on the subject. Along the way, I'll also share my "take" based on what I hear in the music from the last decade of Stan's "creative" journey in the world of big band Jazz.


In this regard, I wonder what influence the Don Ellis Bands of the late 1960s and early 1970s may have had on Kenton music during these later years?


Before delving more closely into the bands and recordings from the decade of the 1970s, let’s step back and trace the developments that led to the launching of The Creative World of Stan Kenton, itself.


With today’s compression, digitalization and self-production/self-publishing techniques, not to mention audio file sharing, the following may read like something from a science fiction novel, but it was really a big deal for those times. It’s a fascinating tale of what the recording world was like for a renowned Jazz musician 50 years ago.


The following excerpts from Dr. William F. Lee’s Stan Kenton: Artistry in Rhythm [1994] comes at this subject from a number of perspectives and a variety of sources. Collectively they are probably the most detailed description of all aspects of the early origins of The Creative World of Stan Kenton in publication. The take-away from this is that we are talking about much more than just a record label. 

Creative World


“I have long felt the need to reach those of you vitally interested in the music and activities of The Kenton Orchestra. Right now - because of our exciting plans for the future - I feel that need more strongly than ever . . . and that is why The Creative World of Stan Kenton has been formed - a new organization, a new means of linking the Kenton Orchestra and its fans.”

- Stan Kenton


“The Creative World of Stan Kenton came into being in 1960, to offset the lack of promotional interest by the record companies. Although originally designed to alleviate the sagging record-sales situation, it also achieved considerable success in promoting Stan Kenton as a man, creative artist and band leader, and the activities of the band.


Before this active merchandising campaign, the Kenton album promotions were restricted to consumer ads. The half-page on which they appeared was shared with at least four other artists, and was a one-shot promotion. In 1962, purchasers of Kenton albums found an invitation on the dust sleeves to join a new "club", and receive a newsletter published monthly with detailed information on the band's activities and, of course, advance notices of new releases.


As a first step, the new campaign set out to familiarize the public with the mellophonium, and with the band. Blowups of the mellophonium, with copy explaining its origin and the reason why Kenton was using it, were made up by publicity man Noel Wedder. Six feet high, these displays were placed in the lobbies of concert and dance halls where the band played, and were backed up by a 16-page program, entitled simply "Stan Kenton Orchestra." 


It had a photo of the mellophonium on the first page and was otherwise devoted to Kenton and his band: photos of recording sessions and rehearsals, and stories on the band's activities. The very last page had a list of Kenton records, and the selections played at the concerts.


An important part of the book was the back cover, where there was a coupon and an invitation to join the Creative World of Stan Kenton. Once the Kenton organization received the coupon - one was also printed on every dust sleeve as well as on the program - it knew it had reached a consumer who was definitely interested in keeping abreast of its many creative activities.


Registered fans were officially welcomed by the receipt of a personalized card and the newsletter. The latter, in addition to information concerning the band's activities, gave a list of all records. As a method of informing audiences about new releases, it proved very effective. The newsletter announced records three months before they were on the market, or at about the time their production started. This meant that by inquiries received, Kenton could accurately gauge how sales would go within royalty periods. Besides selling records, it also helped to determine which particular album would be the most successful in a given period.


Interest in the newsletter was so high that Kenton and his staff queried the readers as to what they felt should be the next musical venture. For instance, after the success of West Side Story, it was thought that they should try another musical, and a recording with Tex Ritter. Reader response to both ideas was favorable.


With its sales picture looking good, the orchestra felt it had broken the stigma long associated with being a big brass-oriented band. It found that it could utilize material other than jazz without changing the basic character of the orchestra, and for that reason it created a new library of music valued at $245,000. [About $2,210,433 today].


The members of the Creative World were quite diversified. They came from all walks of life and all ages. Perhaps the largest age group was between 25 and 35 and mostly professionals: doctors, dentists, lawyers, architects, engineers, actors and writers.


Kenton felt the public was definitely buying more of his records as a result of the advance information. He said proof of this was the success of a ballad album, The Sophisticated Approach of Stan Kenton, released on March 5,1962, which sold 27,000 copies. Over-all sales increased 32 per cent, and doubled within six months. Bookings for concerts, nightclub and TV appearances, and dances increased 25 percent and brought the band such choice dates across the U.S. as Basin Street East in New York, the Riviera Hotel in Las Vegas, and TV's Ed Sullivan Show.


In addition to the Creative World of Stan Kenton, which was aimed at the record buyer, there was a heavy publicity campaign aimed at every jazz and music editor in the U.S. and Canada. Copies of new albums were sent to key disc jockeys in radio stations across the country. The campaign as a whole served to enhance Stan Kenton's image as a creative man, and was only one of the vehicles he used to maintain that image.


By the late '60s Kenton had become disenchanted with Capitol Records and hammered out an agreement with them to establish his own record label. Ralph J. Gleason reported on this activity on Friday, January 9, 1970, in the San Francisco Chronicle:


KENTON'S SIGNIFICANT RECORD COMPANY


Stan Kenton is a musician who has developed a strong personal following, almost a cult, over the years and the Kenton people support and continue to support his music.


Now Kenton has just formed his own record label which he will use to sell Kenton albums from the Capitol catalogue back over the years. About half a dozen are being planned for release in the first six months of this year.

What Kenton is doing is going to be watched very closely by many people in the record business. If it works for him, it is going to be tried by other artists who have special followings. At least one other major artist is currently planning a mail order record business which would eliminate both the regular manufacturer and the middleman wholesaler . . .


The following day, January 10, Billboard gave even more information:


KENTON FORMS LABEL TO SELL MASTERS LEASED FROM

CAPITOL


Los Angeles - Stan Kenton has formed his own record label to sell via mail order his catalog masters leased from Capitol. The Creative World of Stan Kenton is the company name upon which the bandleader is offering albums which Capitol no longer stocks.


Three weeks ago, Kenton made available his first seven titles. Six more are planned in about three months. Of the 60 albums Kenton has recorded for Capitol since joining the roster in 1943, he feels 30 are of prime interest to educators and jazz buffs.


He pays Capitol a royalty on any product he sells via direct mail. Capitol's custom department presses the albums for him and he charges $5.50 per title. . .


By January 13, 1970, newspapers such as the Jackson Daily News, and The Cincinnati Enquirer brought different versions of the same story to their constituents:


KENTON SELLS OWN


In an unusual marketing move, one of the most innovative of the big bandsmen of 20 years ago has announced something called "The Creative World of Stan Kenton," through which he will offer, by mail order, selections of his Capitol masters which are no longer available. Mr. Kenton gives two reasons: rack jobbers are not interested in stocking product not catering to mass tastes and two, he has been receiving letters "from people all over the world" asking about availability of his LP's. . .


'CREATIVE WORLD' ALBUMS ISSUED TO PLACATE STAN'S DISAPPOINTED FANS


In my most recent chat with Stan Kenton - it was when he last appeared with his band at the Living Room, downtown - he talked at length about his recordings. Loyal Kentonites (he told me) had complained of the difficulty of getting hold of his earlier recordings; "rack jobbers" (as they are called) simply stopped stocking Stan Kenton items. . .


I have always admired Stan Kenton for his refusal to gallop off in all directions after the latest popular music fads. I was proud to be called a "Kenton fan" even though I spent, and still spend, 95 percent of my time listening to and writing about "serious" (so-called) music. Yet, no one is more serious about his role in music dom than Stan. He calls his music "jazz with dimension. .. music that I feel is an oasis in a wasteland of mass musical conformity.". . .


After eight months of maintaining his own record label with Capitol, Kenton made the decision to break away and form his own company, Creative World Records. Stan's public relations firm, JoeX. Price Associates, made the announcement in a news release dated September 21, 1970:


KENTON QUITS CAPITOL AFTER 27 YEARS; FORMS CREATIVE

WORLD RECORDS

In a protest move spurred by Capitol Records' failure to promote jazz among an estimated 1,000,000 devotees in this country alone, Stan Kenton has left the label with which he has been associated since 1943. Capitol was just a year old when Kenton cut his first four sides ("Do Nothing Till You Hear From Me," "Eager Beaver," his theme, "Artistry In Rhythm" and "Harlem Folk Dance") on Nov. 19, 1943.


In the 27 years Kenton has been with the label, he has etched 47 albums, beginning with "Artistry In Rhythm" and ending with "Hair" which he recorded late in 1969.


On severing his contractual ties with Capitol Records, Kenton issued a statement in which he noted he had exited the label "because of the company's lack of interest in and ability to promote my style of music. There are at least a million jazz buffs in this country but their tastes are bypassed by companies who cater to the rack jobbers who control the industry. They (the rack jobbers) tell the manufacturers what they want to sell and what records they want to handle. Capitol succumbed to their control, as did every other record company I can think of.


"We have some inkling of the tastes of the masses," said Kenton, who simultaneously announced the reorganization of his own production company, Creative World of Stan Kenton, and the formation of a new diskery adjunct, Creative World Records, through which he intends to fight the "control by rack jobbers" by producing and distributing his own product. Initially, distribution will be solely by mail order.


In addition to Kenton who is president of Creative World, Clint Roemer has been named vice president-secretary and Harold Plant is treasurer.

Before departing Los Angeles for a three-month tour of the U.S. and Europe, Kenton last week put finishing touches to his first CWLP which is now being pressed and which will be ready for distribution in October. Kenton's first stop in the tour was Albuquerque, New Mexico. He and his 19-piece orchestra are scheduled to return to the Los Angeles homebase on December 15.


Kenton has noted during all of his previous tours that jazz buffs are eager to listen to and absorb his style of music. Thousands have given him their names and addresses for two reasons. First, because they are Kenton fans and second, because they felt it was a link with the jazz world. These thousands of names will now be receiving announcements about the "list" available via Creative World, Inc. whose address is Box 35216, Los Angeles 90035.


AUDREE COKE: Creative World's mailing list today totals almost 100,000 names of fans of Stan Kenton and of big band jazz. The most successful promotion we ever did was through the little Creative World magazine — until postage costs became exorbitant.


On   September  25,   1970,   Variety  picked   up  the  story  and

released it this way:


STAN KENTON SPINS OFF CAP WAX AFTER 27 YRS DISGRUNTLED


Stan Kenton, bypassed lately because of the current trend by waxeries to exploit only those pop disks which loom quick sellers, has departed Capitol after 27 years to form his own Creative World Records. First album will be "Live At Redlands U," to be sold mostly through mail orders.


Kenton, just before leaving with his orch on a one-nighter tour, explained the big reason for exiting Cap was "lack of interest in and ability to promote my style of music. . ."


In his years at Cap, Kenton turned out 47 albums. Finale was his version of the "Hair" score last year. . .


The  Hollywood Reporter told  of the separation and newly-founded company on the same day:


KENTON ANGRY WITH CAPITOL; ON HIS OWN


Stan Kenton has severed his Capitol Records ties, simultaneously blasting the label for "its lack of interest in and ability to promote my style of music," and announced reorganization of his production and distribution companies.

"There are at least a million jazz buffs in this country but their tastes are bypassed by companies who cater to the rack jobbers who control the industry," Kenton charged. . .


He named Clint Roemer v-p and secretary of Creative World and Harold Plant treasurer.


By May 29, 1971, the word had gotten to Europe and was spread in England's Melody Maker:


CREATIVE STAN


So it's not just the young Turks who need to set up their own record labels in order to get their music heard. Even the venerable Stan Kenton has been backed into the same pen.


Apparently thwarted by Capitol, with whom he's been associated for more years then I've been alive, Kenton has procured all his old masters and has set up an organization called The Creative World of Stan Kenton (which exists as a kind of record club) to produce and sell through the mail Stan's records. . .


Don Lass discussed the Kenton determination in The Asbury Park Sunday Press on June 6, 1971:


THE CREATIVE WORLD


The Kenton Years: Stan Kenton has been making music for the masses since the war years. His bands have rivaled Ellington's as the most progressive in jazz, from the "artistry" sounds, through "innovations," "progressive jazz," and the Neophonic experiment to the current assemblage that is helping bring big jazz bands back to prominence. As Harvey Siders said in a recent downbeat article, "Kenton's bands have gone through more changes than a maternity ward."


But Kenton has been tragically overlooked at many points of his long career, which has been the fate of most great band leaders. In the main it's because of the nature of the recording business, the notorious rack jobbers, the archaic copyright laws, and the lack of promotion on the part of the record companies. Kenton has fought hard for the rights of the creative musician. 


His aim is to reach young America with good music and he has become a crusader, battling great odds. His recent success is turning heads.

Kenton is fighting the battle on his own. Last year he severed ties with Capitol records, for which he had made over 50 albums since 1943, and started his own label, Creative World Records, which is releasing the Capitol masters and bringing new Kenton sounds to a new generation of listeners. It is the first major move of its kind by an established leader and it is being done strictly by mail order. . .


AUDREE COKE: Mart Sahl, who sincerely loved and admired Stanley, also enjoyed kidding him. When Creative World was formed, there was a great deal of publicity about it. Mort, in the staccato Sahl fashion, immediately began telling his audiences: "When Stan Kenton spills his cup of coffee, he doesn't say, 'Somebody help me clean this up.' He says, 'Look, I have created a mess!'"


A superlative review of one of Creative World's early recordings was printed in the Stereo Review in August, 1971:


RECORDING OF SPECIAL MERIT


Stan Kenton: Live At Redlands University

Performance: Mighty Recording: Good


Something wonderful is happening in the record industry. The great talents, fed up with the dung shoveled at them from the major companies, are forming their own labels. Rod McKuen has already done this, and now Stan Kenton is not only recording new and exhilarating albums for people who do not think jazz is dead, but has also acquired rights to all of the out-of-print back issues of his recordings on the Capitol label for reissue on his own label, called the Creative World of Stan Kenton. These recordings have never sounded fresher, nor have been more welcome to tired ears. So far Stan has amassed a list. . . of twenty-one albums now offered to jazz collectors, albums that were previously only lamented memories of greatness. . .


Kenton's company, like the man himself, was prone to innovation. An article in Billboard on October 9, 1971 announced Creative World's move into quadraphonic recording:


KENTON LINE IN 4-CHANNEL BOW


Los Angeles - Creative World, Stan Kenton's label which distributes by direct mail and through a group of select retailers, will release its first 4-channel two-LP album in November, probably priced at $9.50, according to Clint Roemer, sales chief. The LP will probably be the first "live" discrete quadrasonic recording to hit the market, having been recorded during a five-hour free concert by the Kenton band at Dion Hall on the Brigham Young university campus, Provo, Utah. The concert was the highlight of the fifth annual Audio Recording Seminar, staged by the Electronic/Media department of the school. Bill Putnam of United Recording Corp., using equipment of the school, recorded the concert, while John Heal of Glen Glenn mixed. The LP will also be released in matrix. . .


AUDREE COKE: Creative World's best selling albums, in declining order, are KENTON ‘76 (CWST-1076), 7.5 ON THE RICHTER SCALE (CWST-1077), HITS IN CONCERT(CWST-1074), and FIRE, FURY AND FUN (CW ST-1073).


“After seventeen months of Creative World operations, Kenton reviewed the progress of the company in "A Message From Stan" in the February, 1972 issue of the Creative World Magazine:


Since the first communique from the Creative World was put into the mail some eighteen months ago, our membership has expanded to more than twenty times its original size.


Because of the band's constant activity during this period of time, I have had the opportunity to come into contact with great numbers of people, not only you of the Creative World, but also members of the press, radio and television mediums. All have shown great concern for the future of this unique organization. These meetings have rewarded me with the reassurance that my original concepts of the need for the Creative World were and still are valid.


Specifically, there are people all over the world who are searching for experiences within music which transcend the simple tastes of the masses. These same persons are involved in our activities to the extent that a great many travel far distances to be present at the band's personal appearances. 


The mail pouring into our office expresses satisfaction for what we are creating. The effort you have put forth to interest others in the Creative World by sending us names and addresses to be added to the mailing list is heartening. The response by the purchase of albums made available through Creative World makes it possible for us to move ahead by investing in more good music, new as well as old. The achievements of the orchestra in the past eighteen months in recordings, the field of music education and public performances of many types could not have been possible without all my friends - you who have supported the Creative World.


I believe it is time that I came to honest terms with the Creative World in regard to its relationship to myself and my goals. In truth, your support cannot really be measured. I sincerely believe that the orchestra, its existence and success are the result of your efforts more than my own.”


The National Observer, on March 4, 1972, printed a story by Robert Ostermann regarding the general dearth of recording opportunities for jazz musicians:


SPURNED BY STORES, JAZZMEN SELL DISCS BY MAIL


Dizzy Gillespie is a giant of jazz, but he's currently without a recording contract.


He's not alone. As the jazz market has shrunk, record companies have limited their production of the music. And when the companies do cut a jazz album, most distributors stock only a few copies or none at all. Even the work of such notable performers as Miles Davis is hard to find in many stores.


Result: a few stubborn entrepreneurs - some of them musicians, some of them producers-are attempting to find the jazz audience through direct-mail selling.


Pianist-bandleader   Stan   Kenton   is   among   the   most

determined. . .


A rather lengthy article by Kenton discussing the jazz market appeared in the Music Journal in May, 1972:


CONTROL YOUR PRODUCT


. . . The rapid success of the Creative World over the past two years has proven the original theory that a market does exist for something other than current selections being foisted on a passive public by the selling agents. 


However minor the jazz market may be in terms of monetary potential, it is our belief that this need must be filled, so that the educated, mature audiences will continue to be provided with the enjoyment they seek.


Harvey Steinman waxed enthusiastic about the new release in The Miami Herald on Sunday, May 14, 1972:


KENTON'S 'MAIL ORDER' RECORDS ARE A MUST FOR JAZZ COLLECTOR


Unless the proprietor of your favorite record shop has some dusty old copies floating around, the only way you can get a Stan Kenton record nowadays is by mail. . .


All this by way of introducing two outstanding contributions to jazz recording literature: Stan Kenton Live at Redlands University and Stan Kenton Live at Brigham Young University, doubtless the finest of recordings of the best of Kenton's current band. And the only way to get them is by mail.


By 1973, The Creative World of Stan Kenton was firmly established as expressed on April 20 by Tom Murtha in the Minneapolis Star.


GOOD FRIENDS GET TOGETHER: KENTON'S BAND, ITS

FOLLOWING


. . . Kenton's recently revitalized and fast-growing following feels a special kinship to the 61-year-old iconoclast who abandoned conventional record companies about two years ago to form his own mail-order organization, "The Creative World of Stan Kenton."







Thursday, July 2, 2026

Stan Kenton Plays Chicago

 


The Creative World of Stan Kenton - Part 2

 © Copyright ® Steven Cerra, copyright protected; all rights reserved.



“... the Kenton bands from the late 1960s until his death in 1979 sounded different and I could never quite figure out why until I found some possible explanations in Michael Sparke’s seminal - Stan Kenton: This Is An Orchestra [2010].


In sharing these excerpts from Michael’s Kenton book, I plan to use them as a point-of-departure for a multi-part feature covering the Kenton bands and their recordings during the last decade or so of Stan’s career [he died in 1979].

- The editorial staff at JazzProfiles


The Creative World of Stan Kenton [1970]


‘The truth is, none of the few remaining touring bands of the Seventies, whose leaders roamed the land like the sole remaining dinosaurs of an almost-extinct species, were quite the same as they had been in their younger days. Conditions were so totally different the decline was inevitable, especially as age and illness took its toll. But it is also true, many talented musicians worked for Kenton in the Seventies, and a lot of significant music was played. The listener who ignores this last decade will be the loser.’

- Michael Sparke, Stan Kenton: This Is An Orchestra [2010]


“As the decade [of the 1960s] came to a close it was clear the status quo between leader and record label was no longer tenable. By common consent Kenton and Capitol decided to call it quits, and their contract (which actually ran until May 26, 1970) was quietly revoked. There was no bad feeling on either side, proven by Stan's unique arrangement with Capitol whereby he was able to lease his deleted recordings from the company to sell by mail-order LPs on his own Creative World label, a name derived from his long-time slogan, "The Creative World of Stan Kenton." The first seven-album release, ranging from City of Glass to Kenton's Christmas, was announced in Down Beat dated September 18, 1969.


For Kenton, losing the backing of the record company that had supported, protected, and promoted him for 25 years was rather like detaching the umbilical cord. Most artists flit from label to label with abandon, but Capitol had been Stan's home, his rock for most of his recording career, and to lose that shelter at 58, and be cast adrift in a world growing ever more hostile to everything he represented in music and the arts, was shattering. But Kenton had always thrived on new adventures, and the success of his own record label was a challenge to strive for. After several years of virtual stagnation, Stan's Creative World would grow in future years, and together with a revitalized, permanent orchestra, would catapult Kenton into the Seventies, and see him regain his place as the leading trendsetter in the advancement of big-band jazz.


Whatever the comparative limitations of these later Kenton Bands …” Most fans just welcomed the fact that Stan had returned to music with a concert Jazz orchestra.” Dances were consigned to a sideline category, something made possible only because of the increasing number of college bookings, usually combined with an afternoon clinic. The downside was this youthful audience would inevitably be reflected in the band's repertoire and style. Every artist is attracted by the nectar of applause, and wants to be loved by their audiences, and Kenton was no exception. Stan knew he had to engage the youngsters attracted to currently popular rock rhythms, and had to incorporate this in his music, while retaining enough of his traditional trademarks not to alienate his older fans. It was a difficult tightrope to walk, and he probably succeeded in satisfying many listeners only part of the time. 


So, dependent upon your age and inclination, there were many pros and cons associated with the new band, but overall the outlook was brighter than for many years. As John Worster put it, "The band was now a full-time thing in Stan's mind. The musicians knew it, and it was infectious. It was a more totally serious venture on everyone's part."


Musicians from the Seventies often feel like the underdogs, because they know they played good music well, yet in general it is the earlier bands that are most often feted and remembered. In moments of honesty, however, many will admit they understand and endorse this comprehension. The truth is, none of the few remaining touring bands of the Seventies, whose leaders roamed the land like the sole remaining dinosaurs of an almost-extinct species, were quite the same as they had been in their younger days. Conditions were so totally different the decline was inevitable, especially as age and illness took its toll. But it is also true, many talented musicians worked for Kenton in the Seventies, and a lot of significant music was played. The listener who ignores this last decade will be the loser.


At least Mike Vax will endorse the last couple of sentences above, even if some other comments leave him seething! Of all the alumni, Vax remains one of the staunchest Kenton supporters, commenting, "The day that Stan gave me the encouragement to play lead trumpet in his band, at the 1960 summer clinic, changed my life forever." 


Mike achieved his goal in 1970, leading the high-powered trumpet section of Jim Kartchner, Dennis Noday, Warren Gale, and Joe Ellis, Of his team, Vax claimed Warren Gale to be the most significant soloist in the band: " If ever there was a fiery jazz trumpet player that was perfect for the Kenton band it was Warren. I don't know that Dennis Noday is a great lead player in terms of consistency and swing, but he's certainly the loudest trumpet player I've ever played with. If he wanted to he could bury me, and I'm pretty loud. But he never did—I had him to rest on.


"Dick Shearer was the most important person on the band. I think that Stan felt about him like a son. Dick was a good soloist, even though he didn't play any jazz. Very rarely did he ever improvise much. Most of 'Bon Homme Richard' was written, and he would play it pretty much the same every night, which really contradicted what Stan liked from his soloists. But the thing is, the way Dick played trombone, that was the Kenton sound. Dick's trombone was derivative of all the great Kenton lead players, going all the way back to Kai Winding. But sometimes the person who's the end of a legacy, becomes the culmination of the legacy, so I think Dick was the greatest lead trombone player of them all."


Shearer himself spoke well of both saxophone soloists, Quin Davis on alto and Richard Torres tenor, telling me, "Torres was always very concerned about his health, he'd walk out with a sweater and top-coat protégé. Von Ohlen resembled an even more dynamic Dee Barton but with more contemporary technique, and had similarly started out on trombone, only switching to the percussion on which he was entirely self-taught at age 17, after hearing the inspirational Mel Lewis with the Stan Kenton orchestra.


Musicians in the band were themselves quick to recognize John's qualities:


Mike Vax: "John Von Ohlen was just perfect for Stan Kenton. John could swing, but he loved doing the more way-out things as well. The Levy time-charts were nothing to John—real easy."


Dick Shearer: "John never had a dull moment, he was always extremely bright. The minute we got on the stand, no matter how he felt, or how long we'd traveled, he got right in there. He would lift the band up all the time—he had such spirit. A very musical drummer, and a very strong player."


John Worster: "John to me was just amazing. Music is everything in the world to John. Music is 100%. It's a religion with him. He's eliminated a majority of other things from his thinking: he quit drinking, and almost has excluded women from his life. Everything just to make more room for music. It's really amazing—his ability to devote himself that completely. That's why he was so easy to play with." (All quotes to author, October 4, 1976)


John Von Ohlen: "We take the money for riding the bus. The music we play for free!" (Crescendo, November 1971)


To be continued in Part 3