Showing posts with label The Creative World of Stan Kenton. Show all posts
Showing posts with label The Creative World of Stan Kenton. Show all posts

Sunday, July 19, 2026

The Creative World of Stan Kenton -The Rock Years - Part 7

 © Copyright ® Steven Cerra, copyright protected; all rights reserved.



Kenton 70's music had many things in common with the bands of other eras including great soloists, great section leaders and a select number of arrangers who played a key role in shaping the orchestra's identity. 


But one thing that was different about Stan’s music during this period was the infusion of Rock ‘n Rock into the band’s book of arrangements.


In this chapter from his definitive Stan Kenton: This Is An Orchestra, the erudite Kenton-scholar Michael Sparke explains how this development, or, at least an attempt to do so, came about.


Kenton Goes Rock

(1973-1974)


“Bob Curnow was 31 when he joined the Kenton organization, ten years older than his first stint with the mellophonium orchestra in 1963, but still a young man. He was certainly young enough to have been influenced by the fusion music that had actually worked both ways, with a few of the rock bands like Chicago and Blood, Sweat and Tears injecting a little from the jazz idiom into their arrangements. Much as Bob might have preferred to get straight into writing for the band himself, his first, full-time task was to ensure the survival of Creative World Records.


At the same time, Bob's impossible instructions from Stan were to expand the label by recording other artists, so that CW was not dependent solely upon the Kenton orchestra. But Curnow had neither the experience, nor (more importantly) the finances to groom the better pop artists who helped subsidize the jazz and classical catalogs of the major companies; and popular jazz stars were not only expensive, but generally contracted to other labels. Curnow had little option but to feature new jazz talent, but if anything sells slower than established jazz groups it is little-known names, and after some few releases by such as Les Hooper and John Von Ohlen, this part of the project was abandoned, leaving Bob free to concentrate on obtaining a "hit" record by Kenton himself.


In consultation with Curnow, Stan was persuaded this could best be achieved through "fusion," a combination of jazz that he hoped would retain the regular fans, and rock to involve the younger generation. In other words, the music was to be dumbed down. Stan had little choice if Creative World was to remain operational, but at the same time his musical instincts resisted the change, so that he was never 100% committed. To live in two musical worlds at the same time is a precarious existence, but some artists had achieved the near-impossible, Miles Davis being the prime example.


Over the summer of 1973 the character of the band changed considerably. As Stan looked to implement his new policy, he commissioned Gene Roland to come up with a rock-oriented album while retaining the Kenton sound, seemingly overlooking (or possibly forgetting) Gene's previous failure at the same task. Although he traveled with the band for three months, Roland's glory days were long behind him, and he was no more successful in 1973 than he had been in 1966. Most of Gene's output was unceremoniously dumped, and only two titles made it onto the new album now coming together. "Those Roland compositions were not up to his earlier standard," observed Bob Curnow, "and that's why you don't hear them any more." But whether "Blue Gene" and "Country Cousin" were any worse than the other titles on 7.5 on the Richter Scale is a matter of opinion. Hank Levy hit "rock" bottom with "Down and Dirty," and even Hanna's band vocal version of "It's Not Easy Bein' Green" is embarrassingly bad. The two big "hits" were both melodically dire film themes: Curnow's "Live and Let Die" and Dale Devoe's adaption of "2001" reti-tled "2002—Zarathustrevisited" for copyright reasons.


7.5 on the Richter Scale was produced by Bob Curnow and largely conducted by Hank Levy, with seemingly minimum Kenton participation. "The album was done in a very hurried fashion in one of Wally Heider's small studios," commented Curnow. "It was a low-budget deal, and a lot of the music had never been played before the session, and that band was not at its strongest sight-reading. The change in style arose out of the Company's poor financial state—we were looking for something that would sell."

And set amongst all this dross was a single jewel that shone like a gem, an oasis in a desert wasteland. Marty Paich's vision of "Body and Soul" was orchestrated in the same classical style as his previous "My Old Flame," an almost cruel reminder in this setting of how fine the music of Stan Kenton could sound. "A beautifully crafted work of art," opined Mike Suter. "When 100 years down the road Kenton is rediscovered, 'Body and Soul' will be the representative of the last decade. It's fitting!"


There's a wicked irony in the fact Stan had set up Creative World in order to enjoy the freedom to record the music he wanted, and now economics were forcing him to compromise just as he had at Capitol. Although Stan's lack of judgment (the sacking of Clinton Roemer in the States, and the floundering Dutch subsidiary in which he held a 51% stake) was partly to blame, the band was now very dependent on university and college bookings. Every artist likes to bask in audience approval, and the rock charts created more enthusiasm from the kids than "Body and Soul" ever did. As final proof (if any were needed) that junk always sells better than serious music, Audree Coke confirmed: "7.5 on the Richter Scale was an attempt to appeal to a younger audience, and is turning out to be the biggest seller we have ever had."


Like most of us, Stan Kenton frequently changed his mind. In 1948 he had told Down Beat that strings produced a thrilling sound, but were definitely not for his band. In 1950 he had fronted the Innovations Orchestra, featuring a full 16-piece string section. The following quotes to me are also set two years apart:


Stan Kenton, February 22, 1973: "I've always felt that jazz is jazz and rock is rock, and I never felt that we should get into playing rock music."


Stan Kenton, February 6, 1975: "Rock rhythms are more exciting than the old-fashioned jazz rhythms. Rock rhythms have become fused with jazz, they're part of today's music, and there's no going back now."


But again like most of us, Kenton sometimes said things that were expedient rather than what he really believed. So was it a case that Stan had genuinely changed his mind, or more that he was making the best of a bad job? Lillian Arganian asked Hank Levy, who had already done more than anyone to introduce rock into the band, for his opinion. "He didn't believe in it that much," said Hank.


Trombone player Howard Hedges also told the story that whenever Levy submitted a chart that had "rock feel" written on it, Stan would rehearse the music and say he liked it, but would subsequently pass. Hank discovered that if he retitled the SAME CHART and inserted "Latin feel" instead, the music would make it into the book.


Some of the young musicians naturally liked the rock influence more than others. In Peter Erskine's view, "A good number of Hank's charts did employ 'backbeats.' Hank specified 'Jazz/Rock' and we played it as such, for better or worse—but the man's writing should not be indicted. Hank Levy was a lovely gentleman, and I know that Stan cherished their musical association."


A different view of Levy's music (and much closer to my own) was offered by Mike Suter: "Hank was a wonderful man. I loved him dearly— and loved is the word I have chosen after careful consideration. He was totally committed to jazz and jazz education. But he was NOT a good composer or arranger. His gimmick was time charts. For Kenton he stuck pretty much with 5/4 and 7/4 time signatures, probably at Kenton's request. But I've played many of his more 'adventurous' pieces, and they all share the same deficiencies as those he wrote for Kenton: they're predictable, forced, harmonically weak, and unimaginative. I hate to say all this because he was such a great guy. So incredibly supportive. But he was a college-level writer at best. That Kenton recorded so much of his music reflects just how far the band had declined in those last years."


At best, Stan's commitment to rock was half-hearted. "For one thing," observes Suter, "rock is a rhythm-based music led by the guitar, and the Kenton band had only three full-time rhythm players—drums, bass, and Latin percussion—but no guitar and only an occasional piano. Therefore any true rock was impossible. Both Stan and Hank were from an older generation, and neither had any real understanding of rock. In my opinion, Bob Curnow proved best at melding rock and Kenton."


The prospect of Stan Kenton playing rock piano was as preposterous as Benny Goodman trying to switch from swing to bop 25 years earlier, so Hank Levy and Dick Shearer tried to convince Stan to hire a younger pianist who would add the textures of electronic keyboards to the band. As Mike Suter recalls, "Stan was playing less and less, so many of the jazz players were looking for more support, and Hank had a kid he was high on who played synthesizer. Hank and Dick hatched the idea that this kid should join the band and play keyboard parts—synthesized piano on traditional tunes and more modern sounds on our version of rock—when Stan chose not to play.


"According to Dick, Stan wouldn't entertain the idea. Dismissed it out of hand. The fans would never accept another piano player. Stan simply said 'No,’ and that was it. Hank kept on to Stan, but Dick dropped out after the first time Stan said 'no.' Dick recognized the tone and stopped. He knew it was pointless —and maybe even dangerous—to continue. In my view and Dick's, the idea had merit. Synthesized sounds would have helped the inadequacies of what Hank wrote and called rock, and would have aided Curnow's music the most, because Bob was the best at reshaping music from the rock idiom to fit Stan's style. I don't remember Dick mentioning whether Curnow played any part in the effort to add a keyboard player. 

Personally, I'd bet Bob stayed out of it—no evidence, just a gut feeling."


Curnow confirmed he had no knowledge of the move at all, adding, "I never felt the necessity for a second pianist, and even if I had felt the need for electronic keys of some kind, I would NEVER have mentioned it to Stan. One didn't 'discuss' things with Stan very often. You made your (hopefully) well-thought-out suggestion, and then waited for his decision."


So (thankfully in my opinion—and that's phrasing it mildly!), the Kenton band never became a rock band, though it went far enough to alienate some older fans, but not far enough to really enthuse the rock generation. At concerts, the contemporary music like "2002" and "Live and Let Die" was interspersed with more traditional Kenton music, resulting in the very real danger that in trying to please everyone, you end up fully pleasing no one. 

Stan returned for an extensive tour of Europe in September 1973, its relative failure (especially in Germany) being attributed to "over-exposure"—this was the second visit to England in the same year—rather than a failure to connect with its core audience.


As often happened after an overseas tour, personnel changes took place once the band returned Stateside, among them John Park, who was forced to leave following a heart attack on October 10, soon followed by saxists Kim Park (John's step-son) and Mary Fettig, who had formed a relationship that allegedly resulted in pregnancy. Also given notice was Dale Devoe (trombone), whom Stan appreciated more for his writing than his playing. "2002" had been a sizable hit for the band, though it was the bossa nova-ish "Love Theme from The Godfather" that was the more musically attractive. Dale was a youngster just getting started, and probably wasn't best pleased that Stan had considerably simplified his arrangement when recording the 7.5 album, so that it emerges as effective but over-bland. Much more cutting-edge Kenton was Dale's "El Cordobes" (named after the Spanish bull-fighter) which Stan never saw fit to record. But Dale's biggest hit was "Roy's Blues" for Roy Reynolds, which remained in the book to the end. From Devoe's own account in Steven Harris' invaluable book The Kenton Kronicles, Dale's stay in the band was short but not always sweet, and he perhaps fits Bill Fritz' comment as well as any, that "The tragedy lies in the minds of those who join the band with great expectations, and end up dwelling on what might have been."


From producing one of CW's top sellers, Bob Curnow moved to one of its weakest: Solo—Stan Kenton without His Orchestra. Even the ever-prudent Audree Coke admitted, "The Solo album is selling rather slowly." The truth was, the fans had always adored Stan despite, rather than because of, his instrumental abilities, because as a jazz pianist Kenton didn't even reach the starting gate. There were literally hundreds of piano players in the business with more jazz feeling and rhythmic sense than Kenton brought to the keyboard.


By the Seventies, as his fingers stiffened, Stan was featuring his "concerto" piano style most extensively. Arrangers found their charts were more likely to be accepted if they included a piano solo, often as an introduction to the piece. Audiences appreciated this "hors d'oeuvre," an appetizer, knowing that the orchestra would soon come roaring in, and Kenton basked in this warm glow of affection. But remove the "main course"—the band—and an audience would soon have grown restless. Stan Kenton and his orchestra could fill New York's Carnegie or London's Festival halls. But be honest, how many "bums on seats" would a Stan Kenton Piano Recital have filled?


There had been suggestions for a Kenton piano album for many years, but Stan had always deferred, perhaps sensing it wasn't his greatest strength, and also because he invariably tensed up and became very apprehensive when recording solos. By all accounts Kenton suffered agonies during the sessions, and a hilarious compilation of out-takes that includes Stan's many expletives is a mind-boggling prize among serious collectors. Bob Curnow relates: "I remember when we first went to record at United and Western, the studio was in darkness, but a light from the control room was focused on this nine-foot grand—this big, black, Baldwin piano—and as Stan saw it he said, 'I feel like El Cordobes walking into the ring, and that's the bull!' And it was quite an experience, a real eye-opener. Some things Stan played beautifully, and some things he played terribly. A lot of times he didn't even remember his own compositions, and I had to go out and find the sheet music for things like 'Theme to the West.'"


For Kenton to record an entire album without even rhythm support was certainly a brave—some might say foolhardy—venture on his part. There's very little "jazz" on the completed album, and even then you are by no means hearing the music as Stan played it, as Curnow explains: "It was very hard. We recorded something like 11 hours of music, and then I took the tapes and edited those 11 hours down to 42 minutes. Every note on the album is Stan's, but it's a real patchwork quilt of many takes over many days on quite a few of the cuts. My memory tells me there were well over 150 intercuts and edits in the final album. I worked on it for an entire month before going back into the studio to put together the master. What a labor of love, with an emphasis on the LABOR part!"


The best summary of Solo that I have seen comes from Ed Bride on Kentonia: "To me, the Kenton solo album is more of a personal statement than great jazz piano-playing. You hear melodies of compositions that were played by the big band, and you get to think about what might be going on in his mind. He's talking to us. It's more personal than musical, at least to me."


The next musician to cause the greatest stir after John Park was also an alto sax player. Tony Campise joined in March 1974, the most "avant-garde" soloist the band had ever featured (and that includes Jay Daversa), giving rise to strong pro and anti opinions both inside and outside the orchestra. Kenton allowed Campise complete freedom of expression, and featured him at concerts on such disparate titles as "Inner Crisis" and "Street of Dreams" (from rock to ballad). I asked Stan how he found Tony compared with Park: "Campise's an exhibitionist and Park isn't. Campise has such tremendous technique he can't help but use it, and sometimes he plays too much. He'd take a lot of wild chances and scare guys to death, the things he'd get going on that horn. But he didn't play with the taste that Park played with."


Dick Shearer continues, "Campise probably knew more about saxophone than anyone I've ever heard in my life. Technically he knew how to do everything, and he could change styles: if he wanted to sound like Johnny Hodges or Lee Konitz or whoever, he could do that very easily. There were times when he'd be playing he'd do something like that just for the fun of it. Every time he played you didn't know what was going to happen. Tony had no inhibitions, whatever he felt, whatever he wanted to do, he did it. His lead playing was always fine, but I'm less sure whether his solos always fitted the style of the band.


"Tony was popular with the public, and sometimes he'd get these ethnic-type things going, where he'd talk like a Japanese, or he'd do his Mexican imitation. And he could literally talk backwards. He could speak what sounded like nonsense into a tape recorder, and when you played it the other way it came out as, 'Yes, my name is Tony Campise.' Tony's the type of person who could hear a language once or twice, and have the pronunciation down, whether or not he understood what was said."


Despite Campise's strong personality, Mike Suter insists this was the "John Harner band." John played lead trumpet through 1974-75, and according to Suter: "Brought phrasing and dynamics back to Stan's music. John willed the band to excellence and personally burnished the rough edges. I wish I knew how he did what he did, but I don't have a clue. He would decide to make a change, and somehow through his sound we were aware that a change was coming, and be ready. I'm afraid Stan's ambiguity towards John prevented him from recognizing his talent until it was too late. Great lead players only come along a few times, and Stanley blew it."


Following a successful if less than overwhelming tour of Japan in April, the band plunged into a brace of new scores written by Bob Curnow, a very diverse talent whose skills ranged from the traditional Anthems music to the fusion charts he saw as the best way for Stan to make contact with the younger generation. Bob's original concept had been an album featuring the music of Chicago, and another from Blood, Sweat and Tears, but Stan was never fully convinced. While he could endorse translating classical composers like Wagner into the Kenton idiom with composure, rock groups carried a certain stigma that he found impossible to overcome. Kenton ended up advising Bob to use some music by both groups on a single LP, and even that should be filled out with some original Curnow compositions. One senses Stan's lack of conviction from his comment (displaying more optimism than realism), "We used music made popular by Chicago because we felt it would call attention to the band and gain a lot of the younger listeners—and we've begun to believe now that we didn't have to do it, because the kids are coming to us in droves anyway."


Even post-Kenton with his interest in Pat Metheny's music, Curnow never wrote pure rock; at most his music might be described as "fusion," and the centerpiece of the Chicago album ("Chicago Suite III") veers towards jazz. As Mike Suter phrased it, "Bob was the best at melding rock and Kenton. He squeezed the music into the Kenton mold, writing great arrangements, let's say 85% Kenton and 15% rock, that worked. At the same time, the music itself, regardless of the arrangements, doesn't have the 'drama' that a Kenton piece should have." While I might quarrel slightly with Mike's percentages, he is right that the music isn't really strong enough to support 

Bob's imaginative arrangements, so that a sense of total fulfillment is lacking. Music from rock groups might be a workable basis to sell records, but it was never going to replicate the great Kenton achievements of the past. And the Chicago music had the disadvantage of seldom being played in public, according to Curnow because, " 'Chicago III Suite' was a very complicated piece of music. They played it for just a few months after the recording, and then stopped because Stan would get lost, and it'd get all screwed up. Stan was aware he wasn't as sharp any longer, and he couldn't do it justice. And that's why in the Seventies he allowed the arrangers to conduct their own things on the recording sessions whenever possible."


Kenton's deterioration since his operations was highlighted by Mike Suter: "The Stan Kenton I knew in 1974 was very different from the man I knew in 1963. His health problems had taken a huge toll. He still loved being a bandleader, standing in front of his brainchild. He still loved the Clinics, which to him wasn't just a way to rake in a few extra bucks—his belief and leadership in jazz education was for real. He even still loved the road. But he no longer had the drive, the energy, to be the front-running innovator he once was. He no longer drove the band as in earlier years; now the band drove him."


More to the taste of Kenton traditionalists (and possibly Stan himself) were the two Curnow original compositions, which showed no trace of rock influences. "First Child" is a sombre, sololess work, dedicated, Bob said, to his first-born son, replete with all the majesty one associates with Kenton music. "Rise and Fall of a Short Fugue" is more experimental, with weird Campise flute, written, Bob said, because "Stan wanted something which he could play every night and conduct differently. Originally the piece was constructed in such a way that there were different directions to work through, so that Stan could change tempos, appoint different soloists, and bring out the backgrounds behind the soloists at his bidding. That piece could comfortably go ten or twelve minutes, and be pretty interesting." But this recording is over all too quickly in just four, and the basic concept worked no better than it had with Russo's "Improvisation," resulting in the title soon being dropped from the repertoire.


Much was clearly expected from Curnow, as illustrated by these quotes to me:


Stan Kenton: "Bob Curnow is basically a brilliant composer and conductor, and he shouldn't be wasted running Creative World—he's got too much to say." (February 6, 1975)


Dick Shearer: "He's my brother! I think Bob is the new Johnny 


Richards—he's marvelous!" (February 18, 1975)


Audree Coke: "Bob is remarkable. He is talented, intelligent and totally creative, and he writes specifically and correctly for the Kenton band. Bob is the logical successor to Pete Rugolo." (February 19, 1975)


I asked Curnow why it didn't happen, and his simple explanation was that Stan eventually found him most indispensable running Creative World successfully, and there was no time to write as well, so the Chicago album was Bob's swan-song. (Two further titles were recorded in 1975, but left on the shelf.) Stan returned to relying on his two reliables Levy and Hanna (especially Hank) and a sprinkling of other writers, but never found anyone to replace Maiden. Fusion was lost in the shuffle, but Stan had no great ideas to replace it with, so that the band lacked a clear direction. It's a real potpourri on Fire, Fury and Fun, a pretty meaningless album title itself, and since Curnow's idea was to fashion an LP featuring the band's soloists, something drawing attention to that concept might have been more explanatory.


Stan's thematic piano is prominent (though not really a headlined soloist) on Levy's "Quiet Friday" (not so hushed during its rockier moments) and Hanna's "Montage." I appreciate Hanna's ballads are not universally regarded with the same admiration I have for them, but "Montage" is one of Ken's finest achievements, a dark, brooding work with a powerful theme that builds to a dramatic orchestral climax. Conducted by Curnow in Hanna's absence, the initial arrangement has been considerably simplified for recording purposes, yet still presented problems on the date. The recording log shows it took 14 takes to perfect "Montage," and Stan became tetchy, afraid the session would run into overtime he couldn't afford. During a break, Shearer gave Suter the nod to switch from tuba to bass trombone, because (said Mike), "The tuba part was just impossible, but in the end we never played 'Montage' again as good as we got it on the record." And they never went back to playing the original, superior orchestration again either!


The remaining pieces are more legitimately solo features, the "fun" presumably intended to come from Tony Campise's voice and flute on "Hogfat Blues," if you find pig-like noises masquerading as music amusing. A much more musical score comes from veteran arranger Chico O'Farrill for the conga drums of Ramon Lopez. Ramon told me he chose Chico based on his previous writing for Stan and Machito, and that he specified the congas should melt in and out of the music, rather than just being percussive. Chico slows the tempo mid-piece for a short piano spot which cleverly leads into the closing section, and as Lopez notes, "We made only two takes, and the band played so great we left it at that. Stan didn't like the original title 'Hit and Rum' [Ramon's favorite tipple], and elected to put my name on it instead."


The album's big hit was "Roy's Blues," which according to composer Dale Devoe experienced changes to its structure along the way. A basic blues chart of no great melodic worth, it was one of the few Seventies titles to really take the public fancy. Reynolds started out on baritone sax as heard here, the tone of which I preferred to the tenor he adopted in January 1975. Both Reynolds and the band soon grew tired with the monotony of the piece, and Suter relates, "We tried Roy on a lot of other charts, but none were as effective. Roy played 'Yesterdays' a few times, and it was beautiful. But the audiences didn't want to be touched, they wanted to be thrilled. The band was still playing it in '78, and the crowds still ate it up. It got one of the biggest reactions every night."


Peter Erskine certainly displays a great deal of "fire" on "Pete Is a Four-Letter Word." The piece is orchestrally structured, and is certainly not an endless drum solo, though whether Levy's score is better musically than Rugolo's for Shelly Manne almost 30 years earlier is a matter of opinion. "I think the feature was Stan's idea," said Erskine, "but I had no input into the chart's design or form, and it wasn't an easy tune to play—a bit 'left-handed' rhythmically. Typical procedure for the band at that time was to play a piece a couple of times (at most) in concert before the recording session, then go into the studio and scramble like crazy to get a decent take for the album, and then begin playing it nightly until the album came out."


Under these conditions, considering the inexperience of most of the band and Stan's loss of vigor since his illnesses, it's not surprising producer Bob Curnow worked under pressure. In a comment that showed how much Stan's attitude had changed since earlier times, Bob explained: "The Creative World albums were hard, especially in the post-production stage, because I had to go in and mix-out all the clams, and some of the solos were troublesome. More time should have been put into the recordings, and Fire, Fury and Fun was done in just two days: the band was in and out of the studio because they left Chicago after that real fast. Stan really left everything in my hands. He rarely expressed any interest in anything like the art-work or liner notes. On the sessions he rarely interfered or said anything. He'd leave it to me to decide whether we needed another take, and I always pushed for one more. I wanted that extra something that wasn't there yet, and that nearly always turned out for the best."


This look at Kenton’s music is to be continued and concluded in Part 8.







Wednesday, July 8, 2026

The Creative World of Stan Kenton - Part 4

 © Copyright ® Steven Cerra, copyright protected; all rights reserved.


"There were three principal writers when I was on the band (1970-72): Willie Maiden, Ken Hanna and Hank Levy. We were playing such a diverse kind of music, it wasn't like the earlier bands where there was a direction that became the focus of a single writer. Willie kept us swinging, Ken kept us romantic, and Hank Levy kept us befuddled!"

- Mike Vax, lead trumpet, 1970-72


In developing a broader understanding and appreciation of Kenton 70's music to share with you in these continuing features on the subject, we now reach the point at which the arrangers for the band during this decade need to be considered.


In delving more closely into the bands and recordings from The Creative World of Stan Kenton during the decade of the 1970s, it becomes apparent

that we have new orchestrations in play or as Michael Spake phrased it in his definitive Stan Kenton: This Is An Orchestra [2010]:


“A new start and a new band required a new book. The mellophonium library of a decade earlier didn't make it in the 1970s, and Mike Vax put it as succinctly as anyone: "There were three principal writers when I was on the band (1970-72): Willie Maiden, Ken Hanna and Hank Levy. We were playing such a diverse kind of music, it wasn't like the earlier bands where there was a direction that became the focus of a single writer. Willie kept us swinging, Ken kept us romantic, and Hank Levy kept us befuddled!"


Always looking for change, Kenton saw unusual time signatures as the only viable direction, and turned to the arranger who had already become prominent in that movement with the Don Ellis orchestra. Hank Levy was amenable, but there were immediate problems. Whereas Ellis concentrated almost exclusively on that single style, so that his men were geared up 100% to tackle whatever time changes were thrown at them, Kenton had a much wider repertoire, and required his musicians to switch from swing to Afro-Cuban to slow ballads to different time signatures in succession, and that was an almost impossible task for young and inexperienced musicians to cope with. Levy had to temper his charts to make them easier to play than some of the things he had written for Ellis, at once making them less far-out, or "progressive."


Mike Vax remembered well how it all began: "At the first rehearsal of Chiapas'—and I'll tell you, it was in the attic of the Hotel Bradford in Boston—Stan enthused, 'This guy's been writing for Don Ellis, and I want to do some of that, I really like it!' So Hank came in and he brought 'Chiapas’ and the only person in the band who could figure out how to make it sort of semi-swing in five was John Von Ohlen. The rest of us were fumbling, and we were trying to get through this thing, and it was just not happening. And I can remember Stan sitting at the piano, and he's going like, 'Oh God, this is terrible, what am I doing!' 'Cos he wanted to feature this music, but none of us were used to playing it, and in the beginning it was a real chore. Later on it became easier, but we still had to concentrate more on Hank Levy's stuff." 


For Stan, Levy's charts provided a double-edged bonus. They offered

a new direction in the vanguard of modern big-band innovation, and they also allowed him to introduce the rock beat — so necessary to keep the kids on-side — into the band's regular vocabulary under the guise of advanced jazz. It wasn't necessary to use rock rhythms in conjunction with exotic time signatures (Pete Rugolo certainly hadn't in 1947, nor Johnny Richards in 1962), but in keeping with the times, almost all of Levy's charts include a heavy rock beat as an integral part of the arrangement, which from my point of view often renders the music unpalatable. Worst "offenders" are the more basic pieces like "Hank's Opener" and "Blues Between and Betwixt," while the scores with stronger thematic foundations, such as "Chiapas" and "Ambivalence" work better for me, because the rock elements may be more constrained. Some Levy lovers no doubt will hold diametrically opposite and equally valid views to my own.


Hank himself told me, "My charts are a new concept in jazz that at present is controversial. At first the guys used to cringe when they saw me coming, because they knew my scores meant more rehearsals and confusion, but in general the acceptance by Stan and the band has been gratifying. As a writer I try to leave room in a chart for the personality of the band to come through. I believe that after some playing, a chart begins to settle, and the band will make some subtle changes, and I am very much in favor of this. Most of the time the final results are a great improvement over the original—the music comes alive, and it is more realistic. I must also say how much I respect Stan for even attempting a totally new concept at this point in his career. Not many leaders would make such a radical change, but Stan is an innovator. He respects new ideas, and if he believes in them he doesn't mind sticking his neck out. I owe a great debt of gratitude to the 'Old Man.'"


But Mike Vax's thoughtful insight into Levy's music indicates that though certainly different in the one respect, the Emperor's new clothes, if not actually invisible, were in reality pretty threadbare: "Stan really believed that Hank's music was a good direction [to move in]. But once you got past the time signatures, Levy's charts weren't nearly so involved musically as the Holman things, or even Ken's and Willie's, because basically it was a theme that was set up, and then there were interludes and backgrounds and solos. Hank's music wasn't something that built in a classical manner, say like a Russo piece. There wasn't a theme that was built upon and changed around and things done with, like in classical music. It was basically like a bebop band. OK, let's play the head, now we're going to have a bunch of solos, we'll have some backgrounds, and then we'll replay the head or go out on a shout chorus. So I guess that's why some people thought Hank's music wasn't as meaningful as that of earlier bands, because it didn't build in the same way compositionally, and that's also the reason a lot of Hank's pieces sound rather alike. Holman's the master at compositional building. How many counter-melodies and different things go on in a Holman chart! That's almost classical composition, and of course, Bill Russo also. And Pete Rugolo—boy, is his stuff challenging! Levy's things were sort of fun, but I don't think I'd have been happy if that had become the focus of the book."


If Mike was ever-so-slightly circumspect in expressing his views, Willie Maiden had no such qualms. At 42, Maiden was set in his ways, a swinger very opposed to Levy's difficult scores. Many regard Willie as the more innovational writer of the two, including Kenton researcher Terry Vosbein: "Willie Maiden was by far the most experimental, creative composer from the '70s era. His arrangements frequently were the hardest swinging pieces in the book, as well as the most innovative."


Noel Wedder concurred: "Willie Maiden made major contributions to the 1970s library, and thanks to his writing those bands roared. Willie wrote within the frame-work of the Kenton sound, yet artfully manipulated phrases so as to place his own personal signature on his charts. Granted Willie wasn't the snappiest dresser on the scene—his insistence on wearing argyle socks with his band uniform drove Stan into a tizzy— but none of us could ever figure out why Stan picked on him so much.


Maiden stretched the boundaries with his cleverly designed constructions, and although Stan sometimes felt the need to 'beat him up’ he had the utmost respect for Willie's compositional and soloing skills."


As a final testimonial, Mike Vax played alongside Maiden and gave me his opinion: "Willie Maiden was a curmudgeon! Willie Maiden was great! I don't know if I ever saw him sober, but I never saw him drunk, and I certainly never saw him when he couldn't take care of things. The band probably liked his charts better than Stan, because they were more like Willie wrote for Maynard, in swing style. The definitive 1970s swing chart is 'A Little Minor Booze' — maybe one of the best swing charts ever written for the band, and that includes Holman and Niehaus. Willie did all his writing on the bus, and I asked him once how he wrote so fast. And he said, “I don't write fast. When I put it down on score paper, the arrangement is done, I'm just transcribing what's in my head.' And there was never a mistake. If there ever was a mistake in a Willie Maiden chart, it was due to the copyist."


The third figure in the triumvirate was the writer I personally admired the most. "Ken Hanna," said Stan, "has been very important to the band. He's one of the greatest romantic writers ever, and a very talented composer. Ken went through a lot of difficult challenges. He wanted to sail around the world — he's quite a skipper — but got caught in a storm somewhere off the coast of Mexico, and the boat got beached. So Ken was in trouble in Mexico for quite a while around 1969, and became very depressed.


"So when Ken came by the office to say hello, I asked him what he was going to do, and he said he didn't know, and I told him, I know what you're going to do. You're going to start writing your butt off. There's manuscript paper in the back, and I want music brought in here as fast as you possibly can.' Ken was reluctant at first, but after a couple of weeks around the band he became very enthusiastic, and Ken is now writing better than he's ever written in his life. Some of the new things he's written for the band —'Tiare,' 'Lonely Windrose,' 'Bogota,' 'Fragments of a Portrait' —are just thrilling."


A soft-spoken, kindly man, rather uncertain of his own abilities, Ken Hanna was the most gifted melodically of all the arrangers, and his writing closest to the Kenton tradition of changing tempos and varied tonal colors. "I enjoyed playing Hanna," said Mike Vax, "his music was so beautiful. But it could be a real endurance test for the trumpets, because he'd write these slow backgrounds, and we'd be playing long notes up high in Harmon mutes. But I thought Ken's writing was fresh and modern, it didn't sound like what the band had played in the '40s and '50s. To me his writing was almost like romantic-period classical music. There was so much emotion in songs like 'Tiare' and 'What Are You Doing the Rest of Your Life.'"


As the time drew near for the first original Creative World recordings by the new band, Stan was still uncertain whether leaving the security of Capitol's womb had been a wise move. All his career he'd simply had to lead his men into the studio and be paid to concentrate on the music, with (generally) Lee Gillette on hand to offer advice. Then he simply waited until a 12-inch vinyl LP housed in a pretty cardboard cover emerged at the other end. Now the choice of music was his alone, but so was the responsibility of recording, mixing, mastering, packaging, promotion, and distribution, all of which had to be paid for out of his own pocket. Freedom came with a heavy price tag!


The cost and accountability weighed heavily, and Kenton became over-anxious that the first album under his own aegis should be successful. "Stan was pretty scared about leaving Capitol," Mike Vax explained, "and not too long before our first recording for Creative World, Stan became an ogre. Stan became a Buddy Rich! We all understood the reason, but we were scared to death. He was threatening to bring in Joe Romano for lead alto, and Buddy Childers or Al Porcino for lead trumpet, and Conte and Rosolino for the jazz, 'cos he was afraid that without any big names, the record wouldn't sell.


"And it was Willie Maiden, rest his soul, who pulled Stan over to one side, and said, 'Stan, if you bring in one ringer, you can't record any of my music. You've got a band with some of the best young kids in the country right here, and they've been playing for you every night on the road, and this band is swinging, you don't need any ringers. This will sell!' And that sort of knocked Stan back into reality. He wanted so much for this first Creative World album to really do something, and the funny thing is, of all the stuff issued, and all the years of Creative World, the biggest selling album is Redlands."


Stan chose to record during the August Clinic at Redlands University to avoid expensive studio costs, and being "live," as much music as needed could be recorded for free, with musicians paid recording fees only for those titles actually selected for release. As engineer, Stan chose Wally Heider, who had privately taped the band so often under similar conditions. And as Mike Vax says, "Redlands was just magic! We recorded over several evenings, with an audience mainly of students at the camp. We'd be dead tired, because we'd been teaching and rehearsing the students all day, but boy, the band would just come up for it every night."


Kenton played it safe, with only around half the music on the double-LP Redlands set being brand new. In fact, the earliest titles are from the Forties, with Stan's "Artistry in Rhythm" (1941) and "Peanut Vendor" (1947). Two rearranged "mellophonium" charts (played without the horns) are Bill Holman's vigorous ideas on "Tico Tico" and "Granada," while Dee Barton is represented by "MacArthur Park" and the iconic 1967 ballad "Here's That Rainy Day,” which features mournful trombones at dirge-like tempo alternating with blistering trumpet crescendos. "Even the '70s ballads," noted Mike Vax, "had an even-eighth note sort of rock feel to them. They weren't like the older-time dance-band ballads, because we played them so slow. We used to open every night with “Rainy Day” and the funny thing was, the more we played it, the slower it became. Stan loved ballads, and when he found something like 'Rainy Day' he really milked it. By the time we recorded the song at Redlands, Jim Kartchner had started having 'chop' problems and was afraid of messing up at the concerts, which is why I took over the lead two days before we began recording the album. Kartchner was a great guy and a real mentor to me, and it was only later that we found out Jim had been suffering from a brain tumor that eventually killed him."


The most striking role on "Rainy Day'' fell to the trombones, which played the authoritative opening voicings, and according to trombone alumnus Mike Suter, it is Dick Shearer who deserves most credit: "He's sometimes maligned as a caricature of all who preceded him, but that's a very unfair assessment. Dick changed the concept of how the trombones played as a section, by playing softer. The concentration needed to pull off the choir sound on 'Rainy Day' was enormous, and Dick wanted us all to play these things at the same volume—almost inaudibly, with no voice dominant. By changing the dynamic balance in this way, for much of the time the trombones functioned as the foundation upon which the rest of the band played, allowing for more varied and challenging voicings in the other instruments. And by 1974 the opening trombone soli on 'Rainy Day' was played at a true classical pianissimo (as soft as possible), so that the fortissimo climax (still no louder than it had ever been) was perceived by the audience as pure and utter thunder."


Ken Hanna's "Tiare" had been played by the Neophonic in 1968, and it was Kenton who suggested Ken rescore it for the jazz band, without French horns, but still in concert format. "That's what Stan liked so much in later years," Hanna said, "the idea of making almost every tune a concert piece." Ken's other Redlands chart was "Bon Homme Richard," a sophisticated showcase for the trombone solo styling of Dick Shearer. Hanna's titles were sometimes based on his love of the sea and sailing. "Bon Homme Richard" was the name of one of America's first eighteenth-century warships, though the musicians facetiously interpreted the title as "Go Home, Richard"!


The verve, vivacity, and excitement of the unrestrained Redlands band blowing up a storm hit the moribund big-band jazz world in 1970 like a whirlwind of fresh air, earning a justified five-star Down Beat review. Exceptional virtues of the album were its variety and musicality — with a couple of exceptions. The Joe Ellis vocal tribute to Clark Terry's "Mumbles" called "Terry Talk" was just a piece of fun, but the Beatles' "Hey Jude" was agonizingly awful. "Stan would often play a lighter piece of music that he hoped would have a broad appeal," noted Dennis Noday. "Maynard did the same. Both leaders were concerned with finances, and had to play pop tunes that attracted a younger audience. It's nothing new—bands have been doing it since bands began." "'Hey Jude' was like a comedy show," opined Mike Vax. "Willie Maiden wound up conducting the piece, so to me this was just time to have some fun, and forget about anything serious. The problem was, we were doing it every single show, and a lot of the guys became real bored with it. It certainly wasn't my favorite."


Enthusiast Neal Finn was a 16-year-old student at Redlands in 1970, and attended all the concerts: "It was an interesting week. The band played several of the charts every night, including 'Hey Jude'—-we were getting sick of it by Wednesday! One night they brought in Don Menza and Joe Romano to solo with the band. Menza blew on 'Jude' and we loved it, but it pissed off many of the guys in the band, and the takes were never used. The one that gave the most trouble was 'Chiapas.' Hank Levy conducted it, but they just couldn't get a decent take. Hank had to stop them a couple of times. Later that night we heard the strains of the band emanating from the concert hall after midnight. Stan had called a rehearsal, and the band was hard at work on 'Chiapas.' The next night they got a usable take.


"The band recorded at Redlands in the 'V formation, with mikes on every chair and two solo mikes in front of the band, which the soloists used only occasionally. Most of the solos were taken from within the section." The "spread" formation Neal mentions was as controversial as the audio on the Redlands album, which underwent several mutations before its final digital transfer to CD in 1986. The musicians preferred the traditional stack or "three-tier" system, with sections on risers behind each other, because the wide spread (derisively termed "The Flying V" and "B-25") meant the end players were 20 yards or more apart, making it much more difficult for the guys to hear each other. "Very hard to play like that," commented Bobby Knight. "It looks great. Looked like the band was taking off. Stan was a great one for the dramatics." And John Harner confirmed, "Most of the guys did NOT like it. The distance between everyone made it really hard for the band to swing. We lived for the small jazz clubs where we had to sit in a stack set-up. And when we did, we swung our ever-lovin' butts off!" But Stan preferred the spread, because not only was it more exciting visually, it allowed the rhythm section to be brought down front, and he could lead from his seat at the piano. Originally the set-up as viewed by the audience looked thus:


SAXES                          TRUMPETS                          TROMBONES

PIANO               BASS               DRUMS               LATIN


Despite the opposition from the band, Stan maintained this spread formation to the end, though in 1973 saxes and trombones switched sides, because the trombones were better equipped to play over the piano than the saxophones.

To a large (some might say disproportionate) extent, public perception of a band's ability has always been governed by its phonograph recordings, which can give a very distorted picture of its actual accomplishments. By contrast, the Redlands album was an accurate representation of a rejuvenated orchestra with a new fire in its belly, playing modern, meaningful jazz music. 


At the same time, it is necessary to keep things in perspective. The new writers could not sustain the mega-achievements of past composers like Rugolo, Russo, and Richards. Nor could the soloists match the unsurpassable skills of the likes of Conte, Konitz, and Kai. 


But this was 1970, with the desert that was now the landscape of popular music firmly established. For many it was achievement enough that a revitalized Kenton was back playing an uncompromising brand of concert-jazz, and had opened Creative World with a "hit" album that did much to restore Stan's position and prestige among both his devotees and the wider jazz fraternity.





Monday, July 6, 2026

The Creative World of Stan Kenton - Part 3

 © Copyright ® Steven Cerra, copyright protected; all rights reserved.


I'm learning as I'm going, but fortunately with the help of many Kenton specialists, a decent bibliography-discography and the availability of many interviews with musicians who were on the band during this period, I'll develop a broader understanding and appreciation of Kenton 70's music to share with you in these continuing features on the subject. Along the way, I'll also share my "take" based on what I hear in the music from the last decade of Stan's "creative" journey in the world of big band Jazz.


In this regard, I wonder what influence the Don Ellis Bands of the late 1960s and early 1970s may have had on Kenton music during these later years?


Before delving more closely into the bands and recordings from the decade of the 1970s, let’s step back and trace the developments that led to the launching of The Creative World of Stan Kenton, itself.


With today’s compression, digitalization and self-production/self-publishing techniques, not to mention audio file sharing, the following may read like something from a science fiction novel, but it was really a big deal for those times. It’s a fascinating tale of what the recording world was like for a renowned Jazz musician 50 years ago.


The following excerpts from Dr. William F. Lee’s Stan Kenton: Artistry in Rhythm [1994] comes at this subject from a number of perspectives and a variety of sources. Collectively they are probably the most detailed description of all aspects of the early origins of The Creative World of Stan Kenton in publication. The take-away from this is that we are talking about much more than just a record label. 

Creative World


“I have long felt the need to reach those of you vitally interested in the music and activities of The Kenton Orchestra. Right now - because of our exciting plans for the future - I feel that need more strongly than ever . . . and that is why The Creative World of Stan Kenton has been formed - a new organization, a new means of linking the Kenton Orchestra and its fans.”

- Stan Kenton


“The Creative World of Stan Kenton came into being in 1960, to offset the lack of promotional interest by the record companies. Although originally designed to alleviate the sagging record-sales situation, it also achieved considerable success in promoting Stan Kenton as a man, creative artist and band leader, and the activities of the band.


Before this active merchandising campaign, the Kenton album promotions were restricted to consumer ads. The half-page on which they appeared was shared with at least four other artists, and was a one-shot promotion. In 1962, purchasers of Kenton albums found an invitation on the dust sleeves to join a new "club", and receive a newsletter published monthly with detailed information on the band's activities and, of course, advance notices of new releases.


As a first step, the new campaign set out to familiarize the public with the mellophonium, and with the band. Blowups of the mellophonium, with copy explaining its origin and the reason why Kenton was using it, were made up by publicity man Noel Wedder. Six feet high, these displays were placed in the lobbies of concert and dance halls where the band played, and were backed up by a 16-page program, entitled simply "Stan Kenton Orchestra." 


It had a photo of the mellophonium on the first page and was otherwise devoted to Kenton and his band: photos of recording sessions and rehearsals, and stories on the band's activities. The very last page had a list of Kenton records, and the selections played at the concerts.


An important part of the book was the back cover, where there was a coupon and an invitation to join the Creative World of Stan Kenton. Once the Kenton organization received the coupon - one was also printed on every dust sleeve as well as on the program - it knew it had reached a consumer who was definitely interested in keeping abreast of its many creative activities.


Registered fans were officially welcomed by the receipt of a personalized card and the newsletter. The latter, in addition to information concerning the band's activities, gave a list of all records. As a method of informing audiences about new releases, it proved very effective. The newsletter announced records three months before they were on the market, or at about the time their production started. This meant that by inquiries received, Kenton could accurately gauge how sales would go within royalty periods. Besides selling records, it also helped to determine which particular album would be the most successful in a given period.


Interest in the newsletter was so high that Kenton and his staff queried the readers as to what they felt should be the next musical venture. For instance, after the success of West Side Story, it was thought that they should try another musical, and a recording with Tex Ritter. Reader response to both ideas was favorable.


With its sales picture looking good, the orchestra felt it had broken the stigma long associated with being a big brass-oriented band. It found that it could utilize material other than jazz without changing the basic character of the orchestra, and for that reason it created a new library of music valued at $245,000. [About $2,210,433 today].


The members of the Creative World were quite diversified. They came from all walks of life and all ages. Perhaps the largest age group was between 25 and 35 and mostly professionals: doctors, dentists, lawyers, architects, engineers, actors and writers.


Kenton felt the public was definitely buying more of his records as a result of the advance information. He said proof of this was the success of a ballad album, The Sophisticated Approach of Stan Kenton, released on March 5,1962, which sold 27,000 copies. Over-all sales increased 32 per cent, and doubled within six months. Bookings for concerts, nightclub and TV appearances, and dances increased 25 percent and brought the band such choice dates across the U.S. as Basin Street East in New York, the Riviera Hotel in Las Vegas, and TV's Ed Sullivan Show.


In addition to the Creative World of Stan Kenton, which was aimed at the record buyer, there was a heavy publicity campaign aimed at every jazz and music editor in the U.S. and Canada. Copies of new albums were sent to key disc jockeys in radio stations across the country. The campaign as a whole served to enhance Stan Kenton's image as a creative man, and was only one of the vehicles he used to maintain that image.


By the late '60s Kenton had become disenchanted with Capitol Records and hammered out an agreement with them to establish his own record label. Ralph J. Gleason reported on this activity on Friday, January 9, 1970, in the San Francisco Chronicle:


KENTON'S SIGNIFICANT RECORD COMPANY


Stan Kenton is a musician who has developed a strong personal following, almost a cult, over the years and the Kenton people support and continue to support his music.


Now Kenton has just formed his own record label which he will use to sell Kenton albums from the Capitol catalogue back over the years. About half a dozen are being planned for release in the first six months of this year.

What Kenton is doing is going to be watched very closely by many people in the record business. If it works for him, it is going to be tried by other artists who have special followings. At least one other major artist is currently planning a mail order record business which would eliminate both the regular manufacturer and the middleman wholesaler . . .


The following day, January 10, Billboard gave even more information:


KENTON FORMS LABEL TO SELL MASTERS LEASED FROM

CAPITOL


Los Angeles - Stan Kenton has formed his own record label to sell via mail order his catalog masters leased from Capitol. The Creative World of Stan Kenton is the company name upon which the bandleader is offering albums which Capitol no longer stocks.


Three weeks ago, Kenton made available his first seven titles. Six more are planned in about three months. Of the 60 albums Kenton has recorded for Capitol since joining the roster in 1943, he feels 30 are of prime interest to educators and jazz buffs.


He pays Capitol a royalty on any product he sells via direct mail. Capitol's custom department presses the albums for him and he charges $5.50 per title. . .


By January 13, 1970, newspapers such as the Jackson Daily News, and The Cincinnati Enquirer brought different versions of the same story to their constituents:


KENTON SELLS OWN


In an unusual marketing move, one of the most innovative of the big bandsmen of 20 years ago has announced something called "The Creative World of Stan Kenton," through which he will offer, by mail order, selections of his Capitol masters which are no longer available. Mr. Kenton gives two reasons: rack jobbers are not interested in stocking product not catering to mass tastes and two, he has been receiving letters "from people all over the world" asking about availability of his LP's. . .


'CREATIVE WORLD' ALBUMS ISSUED TO PLACATE STAN'S DISAPPOINTED FANS


In my most recent chat with Stan Kenton - it was when he last appeared with his band at the Living Room, downtown - he talked at length about his recordings. Loyal Kentonites (he told me) had complained of the difficulty of getting hold of his earlier recordings; "rack jobbers" (as they are called) simply stopped stocking Stan Kenton items. . .


I have always admired Stan Kenton for his refusal to gallop off in all directions after the latest popular music fads. I was proud to be called a "Kenton fan" even though I spent, and still spend, 95 percent of my time listening to and writing about "serious" (so-called) music. Yet, no one is more serious about his role in music dom than Stan. He calls his music "jazz with dimension. .. music that I feel is an oasis in a wasteland of mass musical conformity.". . .


After eight months of maintaining his own record label with Capitol, Kenton made the decision to break away and form his own company, Creative World Records. Stan's public relations firm, JoeX. Price Associates, made the announcement in a news release dated September 21, 1970:


KENTON QUITS CAPITOL AFTER 27 YEARS; FORMS CREATIVE

WORLD RECORDS

In a protest move spurred by Capitol Records' failure to promote jazz among an estimated 1,000,000 devotees in this country alone, Stan Kenton has left the label with which he has been associated since 1943. Capitol was just a year old when Kenton cut his first four sides ("Do Nothing Till You Hear From Me," "Eager Beaver," his theme, "Artistry In Rhythm" and "Harlem Folk Dance") on Nov. 19, 1943.


In the 27 years Kenton has been with the label, he has etched 47 albums, beginning with "Artistry In Rhythm" and ending with "Hair" which he recorded late in 1969.


On severing his contractual ties with Capitol Records, Kenton issued a statement in which he noted he had exited the label "because of the company's lack of interest in and ability to promote my style of music. There are at least a million jazz buffs in this country but their tastes are bypassed by companies who cater to the rack jobbers who control the industry. They (the rack jobbers) tell the manufacturers what they want to sell and what records they want to handle. Capitol succumbed to their control, as did every other record company I can think of.


"We have some inkling of the tastes of the masses," said Kenton, who simultaneously announced the reorganization of his own production company, Creative World of Stan Kenton, and the formation of a new diskery adjunct, Creative World Records, through which he intends to fight the "control by rack jobbers" by producing and distributing his own product. Initially, distribution will be solely by mail order.


In addition to Kenton who is president of Creative World, Clint Roemer has been named vice president-secretary and Harold Plant is treasurer.

Before departing Los Angeles for a three-month tour of the U.S. and Europe, Kenton last week put finishing touches to his first CWLP which is now being pressed and which will be ready for distribution in October. Kenton's first stop in the tour was Albuquerque, New Mexico. He and his 19-piece orchestra are scheduled to return to the Los Angeles homebase on December 15.


Kenton has noted during all of his previous tours that jazz buffs are eager to listen to and absorb his style of music. Thousands have given him their names and addresses for two reasons. First, because they are Kenton fans and second, because they felt it was a link with the jazz world. These thousands of names will now be receiving announcements about the "list" available via Creative World, Inc. whose address is Box 35216, Los Angeles 90035.


AUDREE COKE: Creative World's mailing list today totals almost 100,000 names of fans of Stan Kenton and of big band jazz. The most successful promotion we ever did was through the little Creative World magazine — until postage costs became exorbitant.


On   September  25,   1970,   Variety  picked   up  the  story  and

released it this way:


STAN KENTON SPINS OFF CAP WAX AFTER 27 YRS DISGRUNTLED


Stan Kenton, bypassed lately because of the current trend by waxeries to exploit only those pop disks which loom quick sellers, has departed Capitol after 27 years to form his own Creative World Records. First album will be "Live At Redlands U," to be sold mostly through mail orders.


Kenton, just before leaving with his orch on a one-nighter tour, explained the big reason for exiting Cap was "lack of interest in and ability to promote my style of music. . ."


In his years at Cap, Kenton turned out 47 albums. Finale was his version of the "Hair" score last year. . .


The  Hollywood Reporter told  of the separation and newly-founded company on the same day:


KENTON ANGRY WITH CAPITOL; ON HIS OWN


Stan Kenton has severed his Capitol Records ties, simultaneously blasting the label for "its lack of interest in and ability to promote my style of music," and announced reorganization of his production and distribution companies.

"There are at least a million jazz buffs in this country but their tastes are bypassed by companies who cater to the rack jobbers who control the industry," Kenton charged. . .


He named Clint Roemer v-p and secretary of Creative World and Harold Plant treasurer.


By May 29, 1971, the word had gotten to Europe and was spread in England's Melody Maker:


CREATIVE STAN


So it's not just the young Turks who need to set up their own record labels in order to get their music heard. Even the venerable Stan Kenton has been backed into the same pen.


Apparently thwarted by Capitol, with whom he's been associated for more years then I've been alive, Kenton has procured all his old masters and has set up an organization called The Creative World of Stan Kenton (which exists as a kind of record club) to produce and sell through the mail Stan's records. . .


Don Lass discussed the Kenton determination in The Asbury Park Sunday Press on June 6, 1971:


THE CREATIVE WORLD


The Kenton Years: Stan Kenton has been making music for the masses since the war years. His bands have rivaled Ellington's as the most progressive in jazz, from the "artistry" sounds, through "innovations," "progressive jazz," and the Neophonic experiment to the current assemblage that is helping bring big jazz bands back to prominence. As Harvey Siders said in a recent downbeat article, "Kenton's bands have gone through more changes than a maternity ward."


But Kenton has been tragically overlooked at many points of his long career, which has been the fate of most great band leaders. In the main it's because of the nature of the recording business, the notorious rack jobbers, the archaic copyright laws, and the lack of promotion on the part of the record companies. Kenton has fought hard for the rights of the creative musician. 


His aim is to reach young America with good music and he has become a crusader, battling great odds. His recent success is turning heads.

Kenton is fighting the battle on his own. Last year he severed ties with Capitol records, for which he had made over 50 albums since 1943, and started his own label, Creative World Records, which is releasing the Capitol masters and bringing new Kenton sounds to a new generation of listeners. It is the first major move of its kind by an established leader and it is being done strictly by mail order. . .


AUDREE COKE: Mart Sahl, who sincerely loved and admired Stanley, also enjoyed kidding him. When Creative World was formed, there was a great deal of publicity about it. Mort, in the staccato Sahl fashion, immediately began telling his audiences: "When Stan Kenton spills his cup of coffee, he doesn't say, 'Somebody help me clean this up.' He says, 'Look, I have created a mess!'"


A superlative review of one of Creative World's early recordings was printed in the Stereo Review in August, 1971:


RECORDING OF SPECIAL MERIT


Stan Kenton: Live At Redlands University

Performance: Mighty Recording: Good


Something wonderful is happening in the record industry. The great talents, fed up with the dung shoveled at them from the major companies, are forming their own labels. Rod McKuen has already done this, and now Stan Kenton is not only recording new and exhilarating albums for people who do not think jazz is dead, but has also acquired rights to all of the out-of-print back issues of his recordings on the Capitol label for reissue on his own label, called the Creative World of Stan Kenton. These recordings have never sounded fresher, nor have been more welcome to tired ears. So far Stan has amassed a list. . . of twenty-one albums now offered to jazz collectors, albums that were previously only lamented memories of greatness. . .


Kenton's company, like the man himself, was prone to innovation. An article in Billboard on October 9, 1971 announced Creative World's move into quadraphonic recording:


KENTON LINE IN 4-CHANNEL BOW


Los Angeles - Creative World, Stan Kenton's label which distributes by direct mail and through a group of select retailers, will release its first 4-channel two-LP album in November, probably priced at $9.50, according to Clint Roemer, sales chief. The LP will probably be the first "live" discrete quadrasonic recording to hit the market, having been recorded during a five-hour free concert by the Kenton band at Dion Hall on the Brigham Young university campus, Provo, Utah. The concert was the highlight of the fifth annual Audio Recording Seminar, staged by the Electronic/Media department of the school. Bill Putnam of United Recording Corp., using equipment of the school, recorded the concert, while John Heal of Glen Glenn mixed. The LP will also be released in matrix. . .


AUDREE COKE: Creative World's best selling albums, in declining order, are KENTON ‘76 (CWST-1076), 7.5 ON THE RICHTER SCALE (CWST-1077), HITS IN CONCERT(CWST-1074), and FIRE, FURY AND FUN (CW ST-1073).


“After seventeen months of Creative World operations, Kenton reviewed the progress of the company in "A Message From Stan" in the February, 1972 issue of the Creative World Magazine:


Since the first communique from the Creative World was put into the mail some eighteen months ago, our membership has expanded to more than twenty times its original size.


Because of the band's constant activity during this period of time, I have had the opportunity to come into contact with great numbers of people, not only you of the Creative World, but also members of the press, radio and television mediums. All have shown great concern for the future of this unique organization. These meetings have rewarded me with the reassurance that my original concepts of the need for the Creative World were and still are valid.


Specifically, there are people all over the world who are searching for experiences within music which transcend the simple tastes of the masses. These same persons are involved in our activities to the extent that a great many travel far distances to be present at the band's personal appearances. 


The mail pouring into our office expresses satisfaction for what we are creating. The effort you have put forth to interest others in the Creative World by sending us names and addresses to be added to the mailing list is heartening. The response by the purchase of albums made available through Creative World makes it possible for us to move ahead by investing in more good music, new as well as old. The achievements of the orchestra in the past eighteen months in recordings, the field of music education and public performances of many types could not have been possible without all my friends - you who have supported the Creative World.


I believe it is time that I came to honest terms with the Creative World in regard to its relationship to myself and my goals. In truth, your support cannot really be measured. I sincerely believe that the orchestra, its existence and success are the result of your efforts more than my own.”


The National Observer, on March 4, 1972, printed a story by Robert Ostermann regarding the general dearth of recording opportunities for jazz musicians:


SPURNED BY STORES, JAZZMEN SELL DISCS BY MAIL


Dizzy Gillespie is a giant of jazz, but he's currently without a recording contract.


He's not alone. As the jazz market has shrunk, record companies have limited their production of the music. And when the companies do cut a jazz album, most distributors stock only a few copies or none at all. Even the work of such notable performers as Miles Davis is hard to find in many stores.


Result: a few stubborn entrepreneurs - some of them musicians, some of them producers-are attempting to find the jazz audience through direct-mail selling.


Pianist-bandleader   Stan   Kenton   is   among   the   most

determined. . .


A rather lengthy article by Kenton discussing the jazz market appeared in the Music Journal in May, 1972:


CONTROL YOUR PRODUCT


. . . The rapid success of the Creative World over the past two years has proven the original theory that a market does exist for something other than current selections being foisted on a passive public by the selling agents. 


However minor the jazz market may be in terms of monetary potential, it is our belief that this need must be filled, so that the educated, mature audiences will continue to be provided with the enjoyment they seek.


Harvey Steinman waxed enthusiastic about the new release in The Miami Herald on Sunday, May 14, 1972:


KENTON'S 'MAIL ORDER' RECORDS ARE A MUST FOR JAZZ COLLECTOR


Unless the proprietor of your favorite record shop has some dusty old copies floating around, the only way you can get a Stan Kenton record nowadays is by mail. . .


All this by way of introducing two outstanding contributions to jazz recording literature: Stan Kenton Live at Redlands University and Stan Kenton Live at Brigham Young University, doubtless the finest of recordings of the best of Kenton's current band. And the only way to get them is by mail.


By 1973, The Creative World of Stan Kenton was firmly established as expressed on April 20 by Tom Murtha in the Minneapolis Star.


GOOD FRIENDS GET TOGETHER: KENTON'S BAND, ITS

FOLLOWING


. . . Kenton's recently revitalized and fast-growing following feels a special kinship to the 61-year-old iconoclast who abandoned conventional record companies about two years ago to form his own mail-order organization, "The Creative World of Stan Kenton."