Showing posts with label hit men. Show all posts
Showing posts with label hit men. Show all posts

Friday, January 25, 2019

Part 2 - Lullaby of Gangland by Fredric Dannen

© -  Steven A. Cerra - copyright protected; all rights reserved.

"An entertaining collection of anecdotes about an uproariously unsavory subculture of egomaniacs, sybarites, goniffs, and music lovers... Mr. Dannen has a knack for the telling quote and a healthy appetite for the juicy story."
—ROBERT CHRISTGAU, THE NEW YORK TIMES BOOK REVIEW

"Anyone with more than a passing interest in the inner workings of the [music] industry will be enthralled by the juicy tales [Dannen] has to tell." —THE NEW YORK TIMES

"A knowing and unsentimental glimpse into the inner workings of the music business... Dannen got the inside story, and he got it right."
—LOS ANGELES TIMES BOOK REVIEW

“A sobering, blunt and unusually well-observed depiction of the sometimes sordid inner working of the music business.”
-BILLBOARD
Almost since its inception, Jazz has had a long association with the criminal underworld and its vices.
Bars, Gin Joints, Speakeasies, private parties, hotel and casino lounges - wherever “live” Jazz was performed, there usually was a corollary with some form of gangland activity.
Not surprisingly then, when Jazz made its way into the recording studio, the record business, and the world of music publishing, not surprisingly, the organized crime did, too.
While “Hit records,” per se, are fairly rare in the Jazz lexicon, the substrata and substructures connected with the record and music publishing business that author Fredric Dannen describes in the following “Lullaby of Gangland” chapter were also very commonplace in many phases of the Jazz World in general.

And while the number of “hit records” from the Jazz idiom might pale in comparison with those from popular music and rock ‘n roll, the corruption associated with funding radio airplay the later certainly played a role in curtailing what opportunities there were to feature Jazz on the air as the following dialogue will no doubt confirm.

"Do you think without payola that a lot of this so-called junk music, rock and roll stuff, which appeals to teenagers would not be played?" one congressman demanded of a disc jockey.

"Never get on the air," came the solemn reply.

Copiously researched and documented, Fredric Dannen’s Hit Men [New York: Vintage, 1991] is a highly controversial portrait of the pop music industry in all its wild, ruthless glory: the insatiable greed and ambition; the enormous egos; the fierce struggles for profits and power; the vendettas, rivalries, shakedowns, and payoffs. Chronicling the evolution of America's largest music labels from the Tin Pan Alley days to the present day, Fredric Dannen examines in depth the often venal, sometimes illegal dealings among the assorted hustlers and kingpins who rule over this multi-billion-dollar business.

Lullaby of Gangland - Part 2


"Payola" is a word the record industry has bestowed on the English language. The term's familiarity has led to a common perception — unfortunately true — that the business is full of sharpies and opportunists and crooks. But as crimes go, payola is no big deal if the government's enforcement effort is an indication. After Freed's commercial bribery bust in I960 and congressional hearings on payola the same year, Congress passed a statute making payola a misdemeanor offense punishable by a maximum fine of $10,000 and one year in prison. To date, no one has ever served a day in jail on payola charges. The law is hardly a strong deterrent. [The FCC weakened the statute even further in 1979 by ruling that “social exchanges between friends are not payola.” This loophole makes the statute virtually unenforceable.]

Worse, the 1960 statute unwittingly laid the groundwork for the "new" payola of the Network. Because disc jockeys had proven so easy to bribe in the fifties, the selection of records at a station was passed to the higher level of program director. This meant, of course, that a bribe-giver needed to seduce only one person rather than several to have a station locked up.

Even the commercial bribery laws were fairly toothless; Morris Levy was probably right when he said that Freed would have beaten the charges had he been less belligerent. The legions of radio people and record executives called before the congressional payola hearings of 1960 made a mockery of the law's ambiguity. Unless it could be shown that they took money to play specific records, there was no illegality. So no one disputed receiving cash and gifts, just what the boodle was for. It magically turned into thank-you money. Thanks for giving my little ol' record a spin, pal—even though I never asked you to.

The men who presided over the hearings were not bowled over by the logic of this explanation. It drove some of them to sarcasm. One congressman demanded of a record executive, "Is it not a fact that these payments were payola up until the time that this investigation started? Then suddenly they became appreciation payments or listening fees or something else?"

Rock historians like to gripe that the hearings were an attack on rock and roll. Maybe they were. But the congressmen heard expert testimony that payola could be traced back at least to 1947, when the record business began to take off. It even existed in the Big Band era. "It was customary for the song plugger to walk up to a [band leader] and slip him an envelope with some money in it," one witness testified. No doubt some politicians believed that were it not for payola, radio would be playing Frank Sinatra and Dinah Shore instead of Screamin' Jay Hawkins. "Do you think without payola that a lot of this so-called junk music, rock and roll stuff, which appeals to teenagers would not be played?" one congressman demanded of a disc jockey. "Never get on the air," came the solemn reply.

The committee called to the stand a Boston disc jockey named Joe Smith. He wasn't much at the time, but Smith would go on to become the president of three big labels: Warner Bros., Elektra/ Asylum, and, in 1986, Capitol-EMI. Smith never showed much talent for business—in his last two years at Elektra, the once-booming label lost $27 million—but he sure was funny. He turned up on daises year after year as the industry's favorite roastmaster, its Don Rickles. (He once introduced Seymour Stein, president of Sire Records, as "the man who is to the record industry what surfing is to the state of Kansas.") In 1960 it was Joe Smith who got roasted, by Representative Walter Rogers of Texas.

Rogers: Well now, you got a note that says "thank you" and it had a check with it for $175. . . .

Smith: I accepted it as a gift, and why they sent it to me, I cannot tell you, sir. . . .

Rogers:    Did you report it as earned income?

Smith:     Yes, sir.

Rogers: If it was a gift, you did not have to report it as income. The government owes you some money. ...
Smith: Sir, I want no more truck with the government after today, I assure you, sir.

Smith was small potatoes, however. The committee was more interested in Richard Wagstaff Clark, better known as Dick Clark, the host of ABC-TV's American Bandstand. It was impossible not to compare him with Alan Freed, if only because both men played a seminal role in bringing rock music to white teenagers. Since Freed's last radio job in New York was at WABC, he and Dick Clark had worked for the same parent company. However, as one congressman pointed out to Clark, "ABC fired him and retained you."
Dick Clark and Alan Freed were different sorts. Freed was rumpled, loud, and a drunkard. Clark was the All-American Boy.

In fact, ABC picked Clark for Bandstand in 1956 because of his clean image; a drunk driving charge had forced the resignation of the original host. But if you placed their outside interests side by side, Clark and Freed began to look more alike. Clark had a piece of so many companies that could profit from his television program—thirty-three in all—that the committee had to draw a diagram to keep track of them. He had interests in music publishers, record-pressing plants, and an artist-management firm. He had equity in three Philadelphia record companies. He had a third of a toy company that made a stuffed cat with a 45 rpm (the "Platter-Puss"). George Goldner gave him copyrights. Coronation Music assigned him the rights to "Sixteen Candles," a rock classic. He managed Duane Eddy and played his songs endlessly on Bandstand. He accepted a fur coat, necklace, and ring for his wife. He invested $175 in one record label and made back more than $30,000.
In the end, the committee chairman pronounced Clark "a fine young man." He was allowed to divest his companies and walk away. By the eighties, Dick Clark was still host of American Bandstand, as well as The $25,000 Pyramid, and TV's Bloopers and Practical jokes. He owned one of the biggest independent production companies in Hollywood. He had a Rolls-Royce, a Mercedes, a Jaguar, and a house in Malibu. Forbes put his net worth at $180 million.

Morris Levy, for his part, was not asked to testify before Congress. One hot topic of the 1960 hearings concerned Roulette Records, however. The previous May a disc jockey convention was held at the Americana Hotel in Miami Beach, drawing over two thousand industry people. The biggest event was an all-night barbecue hosted by Roulette, featuring Count Basie. Roulette spent more than $15,000 on the bash, half of it for bourbon (two thousand bottles' worth, according to hotel ledger books). Basie started swinging at midnight and didn't stop until dawn, at which point Roulette served breakfast. The event became known as the three B's, for bar, barbecue, and breakfast. A Miami News headline on May 31, 1959, read FOR DEEJAYS: BABES, BOOZE AND BRIBES.


Morris was not a man deterred by stern laws, let alone feeble ones like the payola statute. His contempt for authority had begun as a child. When he recorded Frankie Lymon's "I'm Not a Juvenile Delinquent"—and substituted his name for Lymon's as author—there was irony at play, because he was a juvenile delinquent. All his frustration exploded in one incident at school — an event, he later said, that "changed my whole life."

"I was very bright. I could get an 'A' in any subject I wanted to, without working at it. I really could. Read a history book at the beginning of the term, take the test, and get an 'A.'

"But I had this one teacher, she had no business teaching school. Miss Clare. We had her for homeroom. Must have been seventy-five years old, never got fucked in her life, probably. And she hated me. One day she gave us a math test, and everybody failed it very bad, except for me and another person. She says to the class, you're not gonna do homeroom this period, you're gonna do math because of the poor showing. So my hand shot right up, and I says. What about those who passed the test? She looks at me and says, Levy, you're a troublemaker. I'm gonna get you out of this classroom if I have to take your family off home relief.

"And I got up — I was a big kid — took her wig off her head, poured an inkwell on her bald head, and put her wig back on her fucking head. Walked out of school and said, Fuck school. Never really went back to school after that there. I was sentenced for eight years to [reform school] by the children's court. And when we got the [welfare] check on the first of the month, I used to mail it back to the state, or the city, or whoever the fuck it was. That's what a teacher can do to you. This bitch had no fucking humanity."

Miss Clare had said the wrong thing. Morris was painfully embarrassed to be on Board of Child Welfare, though he was more than eligible. His father and oldest brother had died of pneumonia when he was a baby. After his middle brother, Irving, joined the navy, he lived alone with his mother in a Bronx tenement. She worked as a house cleaner and suffered from high blood pressure, diabetes, and lockjaw so severe that her front teeth had to be knocked out so she could take food. "Every sickness in the world just came at once on this lady," Morris sighed.

Morris made up for his childhood poverty but never shook the law of the street and the arrogance it entailed. He saw nothing wrong, for example, in putting his name on other people's songs so that he could get writer's as well as publisher's royalties. When Ritchie Cordell wrote "It's Only Love" for Tommy James and the Shondells, Roulette's biggest act of the sixties, "Morris," he said, "gave me back the demo bent in half and told me if his name wasn't on it, the song didn't come out."

Morris was not alone in believing this was his right. "He's entitled to everything," said Hy Weiss, who grew up with Morris in the East Bronx and became a fellow rock and roll pioneer as founder of the Old Town label. "What were these bums off the street?" Nor did Weiss see anything wrong with the practice of giving an artist a Cadillac instead of his royalties. "So what, that's what they wanted. You had to have credit to buy the Cadillac."

No performer, however big, was sacrosanct to Morris Levy. John Lennon found this out. Lennon's last album with the Beatles, Abbey Road, included his song "Come Together," which sounded similar to Chuck Berry's "You Can't Catch Me," a Levy copyright. Morris sued, but backed off when Lennon proposed a settlement. His next solo album would be a compendium of oldies, including three songs Levy owned. Recording began in late 1973, but the project stalled. Morris interpreted the delay as a breach of settlement. He had dinner with Lennon, who promised to complete the oldies album. Morris let Lennon rehearse at Sunnyview, his farm in upstate New York, and took him and his eleven-year-old son, Julian, to Disney World. He asked Lennon if he could borrow the unedited tape of the songs he intended for the album —just for listening. Morris then released the songs as a TV mailorder album, Roots. More litigation followed, but Lennon prevailed, and Roots was withdrawn.

Morris is also listed with Frankie Lymon as author of the hit "Why Do Fools Fall in Love?" and other songs he did not write. Sued for back royalties in 1984 by Lymon's widow, Emira Eagle, Morris was pressed to explain under oath how he helped write the tune. "You get together, you get a beat going, and you put the music and words together," he testified. "I think I would be misleading you if I said I wrote songs, per se, like Chopin."

Whether or not Morris took advantage of artists, he never allowed others to take advantage of him. "If you screw him," said one former friend, "he'll always get revenge." Morris was known to administer his own brand of frontier justice. "Given where we came from," said Hy Weiss, "we were capable of a lot of things." For his part, Weiss claimed he once hung a man out a window to settle a business dispute. Another time, Weiss said, he and Morris drove to Rockaway, New York, with a baseball bat, "to bust up a plant that was bootlegging us."

Morris could become violent if provoked, as he demonstrated on the night of February 26, 1975. He, Father Louis Gigante (the Chin's brother, a Bronx priest), Roulette employee Nathan McCalla, and a woman friend of Levy's, identified as Chrissie, were leaving Jimmy Weston's, a Manhattan jazz club. Three strangers approached Chrissie, and one made a flirtatious remark. Morris took offense, and a fight ensued. Two of the men turned out to be plainclothes police detectives. McCalla held the hands of Lieutenant Charles Heinz while Morris punched him in the face, costing him his left eye. Morris and McCalla were indicted for assault, but the case was inexplicably dropped before coming to trial. Heinz brought a civil suit, which was settled out of court. "Morris told me, Louie, I didn't know the cop was hurt," Father Gigante said, years later. "I just fought him."

Nate McCalla was commonly thought to have been Morris's "enforcer" until he disappeared in the late seventies. He was found murdered in 1980. A former army paratrooper, McCalla stood over 6' and weighed 250 pounds. Morris was so fond of Nate that he gave him his own record label, Calla, which recorded soul singers Bettye Lavette and J. J. Jackson. Morris also gave him a music publishing company that McCalla, a black man from Harlem, called JAMF — for Jive-Ass Mother Fucker.

"If I was going to describe Nate, I'd recall the song 'Bad, Bad Leroy Brown,' " said an attorney who did legal work for McCalla. "He had hands like baseball gloves. But he was as gentle as a Great Dane." Most of the time, that is. Once, in the mid-seventies, McCalla went to Skippy White's, a record store in Boston, to collect a delinquent debt. Said an eyewitness, "Nate had a medieval mace and chain, and was slinging it against his hand. He said, 'Where's the boss?' The boss immediately wrote a check."

Though it is not known why McCalla was killed, Washington, D.C., homicide detectives think they have some clues. In 1977 a rock concert was held at the Take It Easy Ranch on Maryland's eastern shore. The concert was sponsored by Washington disc jockey Bob "Nighthawk" Terry, but law officers believe the Genovese family had a financial interest. According to a police report, tickets were counterfeited by two men, Theodore Brown and Howard McNair, and the concert lost money. Brown and McNair were shot dead. Terry vanished, and his body has never been found. McCalla, who was traced to the scene of the concert by the FBI, disappeared soon afterward.

In 1980 McCalla turned up in a rented house in Fort Lauderdale, dead of a gunshot wound in the back of his head, which had literally exploded. Police found him slumped in a lounge chair in front of a switched-on television. The rear door was ajar and keys were in the lock. McCalla had been dead for at least a week and was badly decomposed, a process that had accelerated because someone had sealed the windows and turned on the heater. No suspects were apprehended. Just before the murder, a neighbor saw a bearded, heavyset white stranger pull up to McCalla's house in a Blazer truck. Beyond which, deponent knoweth not.


On October 29, 197?, the music division of the United Jewish Appeal feted Morris Levy as man of the year. The testimonial banquet was held at the New York Hilton, and thirteen hundred people turned out to shower love on the man they knew as Moishe. The crowd was a Who's Who of the record business. The guests dined on sliced steak and listened to the bands of Harry James and Tito Puente. They sang "Hatikvah" and "The Star-Spangled Banner." There was dancing. A row of saxophonists did synchronized swan dips; a soprano warbled "I Don't Want to Walk Without You, Baby." Speeches were made. "This man is beautiful," gushed UJA official Herb Goldfarb, introducing Morris. Father Gigante hugged Morris and described him as "a diamond in the rough." There was more music. A calf wearing a garland of flowers was wheeled onto the dance floor in a wooden crib. It began to moo plaintively.

"Jesus Christ!" It was Joe Smith, the former disc jockey from Boston who had become the industry's favorite emcee. He was then head of Elektra Records. "I'm the president of a big record company. I'm supposed to follow a cow, for Christ's sake. The priest [Gigante] comes on with that mi corazon crap, and now I gotta follow a cow, too."

Morris had personally requested that Smith do the roasting. Smith looked out over the dais he was to introduce and saw most of the surviving characters of Morris's generation and a few of their widows.

"The thought of coming up to honor Morris Levy," Smith began, "and to introduce and say something complimentary about this crowd up here tonight, is the most difficult assignment I've ever faced. , . . They have different styles, they have different personalities, they have different approaches to the business. But two things all of these ladies and gentlemen on the dais have in common: They cheated everybody every time they could. And they are the biggest pain in the ass people to be around. ... I would tell you that with this group of cutthroats on this dais, every one of you would be safer in Central Park tonight than you are in the ballroom of the Hilton Hotel."

This got a tremendous laugh, but Smith seemed dismayed.

"Morris is not laughing too hard," he said, "so I think I'll move onward and not stay into that too long."

"Bye, Joey!" cried a voice from the dais.

"That's it, huh?" Smith replied. "I said either tonight I'm a hit, or tomorrow morning, I get hit, one or the other."

"You asked for it!"

Smith turned his attention to Hy Weiss, Morris's old neighborhood pal, who was in the back row. "Sorry about the seating arrangements," he said. "Hymie was assigned not to the table, but to room 328, where he's gonna line up the hookers for the party afterwards." There was laughter and applause. "I must tell you that Hymie Weiss, in addition to being a leader in the record business, invented the famous fifty-dollar handshake with disc jockeys. And, as always, tonight he said hello and gave me fifty. And I told him, I haven't been on the air for fifteen years, for Christ's sake."

(Weiss never denied the "handshake"; he was proud of it. He later bragged, "I was the payola king of New York. Payola was the greatest thing in the world. You didn't have to go out to dinner with someone and kiss their ass. Just pay them, here's the money, play the record, f*** you")

Smith continued introducing the dais. "Art Talmadge is the president of Musicor. Began his career with Mercury Records in 1947, where he learned to skim cash, moved on to [United Artists], where he did it good to them. They found out where the leak was. . . .

"Now, one of the biggies enters in here. Cy Leslie, chairman of the board of Pickwick. Great rip-off organization. It'll repackage this dinner tonight and sell it.

"Another representative of a great tradition and a name in the industry is Elliot Blaine. ... He and his brother Jerry . . . formed Cosnat Distributing and Jubilee Records back in 1947 and introduced the four bookkeeping system—with four separate sets of books. . . . And it took those guys ten years to find out they were screwing each other, with the distributing and Jubilee. . . .

"Mike Stewart, president of United Artists Records, a former actor — bad actor. Found four dummies from Canada, the Four Lads, milked them for everything they were worth. And he now sits with a big house in Beverly Hills, and they're working an Italian wedding in the Village tonight. ..."

Smith saved Morris for last. "I take this opportunity to extend my own personal best wishes to Moishe, a man I've known for many years, admired, and enjoyed. And I just got word from two of his friends on the West Coast that my wife and two children have been released!"

The laughter was uproarious.

In 1988, fifteen years after the UJA dinner, Moishe Levy was convicted on two counts of conspiracy to commit extortion. The music industry did not turn its back on him. Before his sentencing, Morris requested and received testimonial letters from the heads of the six largest record companies to present to his parole board and the presiding judge, Stanley Brotman. Bruce Repetto, the assistant U.S. Attorney from Newark who had nailed Morris, countered the letters with allegations, not brought out at the trial itself, that Roulette had been a way station for heroin trafficking. Brotman overlooked the drug allegations but still gave Morris ten years.

The case had begun innocently enough. In 1984 MCA decided to unload 4.7 million cutouts—discontinued albums—including past hits by Elton John, the Who, Neil Diamond, and Olivia Newton-John. Morris had been, in his day, the biggest-ever wholesaler of cutouts. MCA asked $1.25 million for the shipment, which came to sixty trailer-truckloads. Morris signed the purchase order and helped arrange for the records to go to John LaMonte, who was in the cutout business with a company called Out of the Past, based in Philadelphia. LaMonte, incidentally, was a convicted record counterfeiter.

On the surface, it looked like a simple deal, but it wasn't. A number of alleged mafiosi, including Morris's old pal Gaetano "the Big Guy" Vastola, all converged on the deal, expecting to make a "whack-up," or killing, of in some cases a hundred grand apiece. So they said, anyway, in conversations secretly monitored by the FBI. It was never clear how they would have made this whack-up, since the deal went sour. And when it did, violence and an extortion plot followed.

Though a roughneck with no evident musical ability, Vastola had a number of years' experience in the music business. This was due in part to his association with Morris. Back in the fifties, Vastola often hung around Alan Freed's office at the Brill Building, possibly keeping an eye on him for Morris. Vastola managed a few early rock groups, including the Cleftones, and apparently had an interest in Frankie Lymon and the Teenagers. And he was an owner of Queens Booking, a big agency mostly for black acts in the sixties. One Queens Booking client whom Vastola also set up with a horse farm was Sammy Davis, Jr.

Under normal circumstances, Morris's dealings with Vastola might never have come to the attention of the FBI. But he was unlucky. Other members of Vastola's crew got involved with drugs and gambling, and the FBI won court approval to eavesdrop on the suspects' conversations. As the reels started turning on FBI tape recorders, the U.S. Attorney's Office in Newark grew curious about this MCA cutout deal.

Morris was also unlucky in the choice of John LaMonte to receive the cutouts. LaMonte turned out to be a deadbeat. His refusal to pay Morris back for the records — he said they were all schlock and not the ones he ordered — ruined everybody's plans. There would be no whack-up at all unless LaMonte could be persuaded to pay.

Vastola, who had joined Morris in picking LaMonte to get the records, was furious.

"Moishe, Moishe," the FBI heard him say, "you knew this guy was a c***sucker before you made the deal, didn't you?"

"That's right," Morris agreed.

"Why did you make the deal with him?"

Because, Morris explained, he had believed LaMonte was "a controllable ***ksucker."
Vastola, the man who "could tear a human being apart with his hands," was beginning to sweat. Evidently, he had to answer to higher powers in the mob hierarchy. On the phone with his cousin Sonny Brocco, a fellow conspirator, he fretted about "what they're doing to me . . . including the Chin."

He saw only one way out. "Sonny," Vastola said, "I don't like the way this thing is going with this kid [LaMonte], I'm telling you now. . . . I'm gonna put him in a f**kin' hospital. I'm not even going to talk to him. I don't like this motherf**ker, what he's doing. ... I mean, what are they making, a a**hole out of me, or what?"

Morris was angry, too. "Go out to that place, take over the kid's business," he proposed.

"I'm ready to go over there and break his a**," Vastola said.

On May 18, 1985, Vastola confronted LaMonte in the parking lot of a New Jersey motel and punched him in the face. LaMonte's left eye socket was fractured in three places, and his face had to be reconstructed with wire. True to his word, the Big Guy had put him in the hospital.

But LaMonte still would not pay.

Relations between Morris and Vastola became strained. The two men and another conspirator, Lew Saka, met at Roulette Records on September 23, 1985, to try to sort out the mess they were in. FBI video cameras and bugs preserved the meeting for posterity.

Saka, for one, could not believe LaMonte's nerve. "He still has the balls not to come up with the money like he was supposed to," Saka clucked. "He busted his jaw, he broke it. ..."

Morris was convinced that LaMonte would not pay because he had a side deal with Vastola's cousin. Sonny Brocco.

"As far as I'm concerned," Morris said, "the one that f**ked us with him is Sonny Brocco. I say that flat out, too. What do you think of that? Because he was the one who sat in that f**king chair at the first f**king meeting last year, looking to him what to say. And that's the first time this kid [LaMonte] ever got up on his a** and got enough nerve to even talk back."

"Sonny Brocco's dying," Vastola said.

"F**k him!" Morris said.

"I went to see him at the hospital in isolation."

"What's he done, nice things for people, Sonny Brocco?" Morris demanded.
"A lot of people are dying. Let me tell you something about me. If a guy's a c**ksucker in his life, when he dies he don't become a saint."

Matters went downhill from there, and Morris finally felt it necessary to call a mediator. The man he phoned was Dominick "Baldy Dom" Canterino, the Chin's chauffeur and right-hand man.

"I'm sorry to do this to you, pal," Morris said.

Vastola began to muse aloud about the prospect of jail. He had done time twice already — for extortion. It seemed to be one of his sidelines.

"We're gonna wind up in the joint," Vastola said. "Me, I know definitely."
"I'm hotter than all of youse," Morris replied. "They'd love to get me. You know that." The government had been after him, he said, for twenty-five years.

When he arrived and took his place at the meeting, Baldy Dom was treated with deference. He listened to Vastola and Levy relate their problems with John LaMonte and then asked the obvious question: "Who gave him the records?"

There was a pause.

"The original deal?" said Morris.

"Yeah," said Canterino.

Somehow it seemed prudent to blame alleged West Coast mob figure Sal Pisello, yet another party to the transaction.

"The original deal was finally closed with Sal and him," Morris said. "Sal closed the deal with him. The deal was blown up and I said f**k it all. . . ."

"He says get rid of it," Vastola nodded.

"Sal closed the deal," Morris repeated.

"Right," agreed Lew Saka.

"Sal closed the deal with him and now we all have to live with it," Morris said. "The truth's the truth. Sal did close the deal with him."

Despite such blatantly incriminating conversations, Morris had been predicting for over a year that he would win his case. He seemed genuinely shocked to have lost it. It had been his plan, after he was acquitted, to sell Roulette and his farm and move to Australia. He remained free on bail, pending an appeal he would ultimately lose, and became gravely ill with cancer of the liver. In the meantime, he did sell all his music holdings, at long last, for more than $55 million.

"The music business was a beautiful business," he said, adding that he, Morris Levy, was the last of a breed. "The government will finish burying me off. The government don't like the mavericks and impresarios. It used to be Horatio Alger stories, now they want no-talent bums. Stick your head up above the crowd, you get it chopped off."

Morris may have been right about the government "burying" him: He died on May 21, 1990, never having served a day of his sentence. But he was wrong about being the last of a breed. If the label bosses of today are not quite as intimidating as he was, it isn't for lack of trying. Morris's more genteel contemporaries of the fifties, whose careers preceded rock and roll, are the real vanished race. When Morris formed Roulette, for example, a man of dignity and charm named Goddard Lieberson was in command of CBS Records. He was not a Damon Runyon character, not even remotely. Though his legacy would be felt at CBS Records well into the Yetnikoff era, his approach to the business would not.”

Thursday, January 24, 2019

Part 1 - Lullaby of Gangland by Fredric Dannen

© -  Steven A. Cerra - copyright protected; all rights reserved.

"An entertaining collection of anecdotes about an uproariously unsavory subculture of egomaniacs, sybarites, goniffs, and music lovers... Mr. Dannen has a knack for the telling quote and a healthy appetite for the juicy story."
—ROBERT CHRISTGAU, THE NEW YORK TIMES BOOK REVIEW


"Anyone with more than a passing interest in the inner workings of the [music] industry will be enthralled by the juicy tales [Dannen] has to tell." —THE NEW YORK TIMES


"A knowing and unsentimental glimpse into the inner workings of the music business... Dannen got the inside story, and he got it right."
—LOS ANGELES TIMES BOOK REVIEW


“A sobering, blunt and unusually well-observed depiction of the sometimes sordid inner working of the music business.”
-BILLBOARD
Almost since its inception, Jazz has had a long association with the criminal underworld and its vices.
Bars, Gin Joints, Speakeasies, private parties, hotel and casino lounges - wherever “live” Jazz was performed, all were potentially rife for some form of gangland activity.
Not surprisingly then, when Jazz made its way into the recording studio, the record business, and the world of music publishing, organized crime did, too.
While “Hit records,” per se, are fairly rare in the Jazz lexicon, the substrata and substructures connected with the record and music publishing business that author Fredric Dannen describes in the following “Lullaby of Gangland” chapter were also very commonplace in many phases of the Jazz World in general.


Copiously researched and documented, Fredric Dannen’s Hit Men [New York: Vintage, 1991] is a highly controversial portrait of the pop music industry in all its wild, ruthless glory: the insatiable greed and ambition; the enormous egos; the fierce struggles for profits and power; the vendettas, rivalries, shakedowns, and payoffs. Chronicling the evolution of America's largest music labels from the Tin Pan Alley days to the present day, Fredric Dannen examines in depth the often venal, sometimes illegal dealings among the assorted hustlers and kingpins who rule over this multi-billion-dollar business.


Lullaby of Gangland - Part 1


“Rock historians tend to romanticize the pioneers of the rock and roll industry. It is true that the three large labels of the fifties —RCA Victor, Decca, and Columbia, which CBS had bought in 1958—were slow to recognize the new music. So were the publishers of Tin Pan Alley. It took independent businessmen like Leonard Chess of Chess Records in Chicago to put Chuck Berry on vinyl, and Syd Nathan of King Records in Cincinnati to record James Brown.


The pioneers deserve praise for their foresight but little for their integrity. Many of them were crooks. Their victims were usually poor blacks, the inventors of rock and roll, though whites did not fare much better. It was a common trick to pay off a black artist with a Cadillac worth a fraction of what he was owed. Special mention is due Herman Lubinsky, owner of Savoy Records in Newark, who recorded a star lineup of jazz, gospel, and rhythm and blues artists and paid scarcely a dime in royalties.


The modern record industry, which derives half its revenues from rock, worships its early founders. It has already begun to induct men such as disc jockey and concert promoter Alan Freed into the Rock and Roll Hall of Fame. When veteran record men wax nostalgic about the fifties, they often speak of the great "characters" who populated the business. Morris Levy, the founder of Roulette Records, said proudly, "We were all characters in those days." The term is probably shorthand for "Damon Runyon character." It signifies a Broadway street hustler: tough, shrewd, flashy, disreputable. Levy denied this last attribute, but Levy was a man who spent his life denying things.


In the dominion of characters, Levy was king. He loomed larger than most of the other pioneers, and as each of them fell by the wayside, he remained a potent institution and a vibrant reminder of where the industry had come from. In 1957 Variety dubbed Levy the "Octopus" of the music industry, so far-reaching were his tentacles. Three decades later, another newsman called him the "Godfather" of the American music business. His power had not diminished.


Morris Levy started Roulette in 1956. after a decade in nightclubs (he owned the world-famous Birdland). Roulette was one of several independent record companies that put out rock and roll. It featured Frankie Lymon, Buddy Knox, Jackie and the Starlights. As rock became the rage, the big labels discovered that the independents were bumping them off the singles charts. So they opened their checkbooks and bought the rock musicians' contracts or acquired the independents outright. In 1955 RCA Victor paid Sun Records $35,000 [plus a $5K signing bonus] for Elvis Presley. By the end of the decade most of the independents were gone; the founders had cashed in their chips. Atlantic Records in New York remained a going concern but in 1967 became part of Warner-Seven Arts (later Warner Communications). Levy kept Roulette. It continued to grow and absorb other independent labels and music publishers and even a large chain of record stores.


Morris's power came from copyrights. He understood early in the game that a hit song is an annuity, earning money year after year for its lucky owner. His very first publishing copyright was the jazz standard "Lullaby of Birdland," which he commissioned for his nightclub. Every time a high school marching band played "The Yellow Rose of Texas" at the Rose Bowl, Morris got paid, because he owned that copyright, too. "It's always pennies—nickels, pennies," Morris once said of his song catalog. "But it accumulates into nice money. It works for itself. It never talks back to you."


Nice money, indeed. By the eighties, Morris Levy was worth no less than $75 million. A major share of his wealth came from his music publishing empire, Big Seven, which had thirty thousand copyrights. Sunnyview, his two-thousand-acre horse farm along the Hudson River in Columbia County, New York, was valued at $15 million. In the seventies, he took over a small chain of bankrupt record stores, which he renamed Strawberries. A decade later he turned down a $30 million bid for the chain. Not bad for a man who was tossed out of elementary school for assaulting a teacher.


Much harder to quantify was another source of Morris Levy's wealth and power: a lifelong association with the Mafia. A Sephardic Jew (or "Turk," in his words) from the poorest section of the Bronx, Morris was never a member, but he did business with several crime families. The Genovese family of New York cast the longest shadow over his career. Morris always disavowed mob involvement; when the subject of his well-known gangster friends came up, he was fond of pointing to a framed portrait of himself with Cardinal Spellman, remarking: 'That don't make me a Catholic. "


Morris endured over a quarter-century of government "harassment," as he called it, but seemed immune from prosecution, even after a policeman lost an eye to him in a 1975 brawl, and after two business associates were murdered, apparently by the mob. (His brother Zachariah, better known as Irving, was murdered as well, in January 1959. He was stabbed to death at Birdland by a collector for mob loan sharks after ordering the man's prostitute wife from the club. Despite legend, it was not a gangland hit.) Morris's string ran out at long last in 1988, when he was convicted along with a Genovese underboss on extortion charges, fie died of cancer two years later, at sixty-two.


Morris's gangster ties were never a secret to the record business. To say that few held it against him is an understatement. The industry, which knew him as Moishe, revered him. He was chairman emeritus of the music division of the United Jewish Appeal and a key fund-raiser for other music charities. His philanthropy was not the only reason, or even the main reason, the business embraced him. It went much deeper. Morris reverberated with the industry's street mythos. He looked like Big Jule in Guys and Dolls—large, stocky, with an enormous neck and huge, hamlike hands. His voice sounded like sandpaper in the glottis.


In another trade besides vinyl, a man like Morris Levy might have been a pariah. The record business has never shrunk from the mob. At the end of World War II, the industry's best customers were jukebox operators, and many of them were mafiosi. Since the Depression, the Mafia has played a key role in artist management and booking (especially of black performers), pressing, and independent distribution.


In the record business, to be close to dangerous men like Levy is to take on some of their attributes and accrue some of their avoirdupois. It confers far more status than, for example, an MBA, which is perhaps even a liability.


Walter Yetnikoff found this out early in his career. According to Morris, "One of Walter's first assignments at CBS as a young kid was to collect $400,000 off me. He collected it. See, that was the beginning of his rise at CBS." Walter grew fond of Morris and spent time at Levy's farm. Yetnikoff invested money in Malinowski, an improbably named Irish racehorse that Morris owned and stabled there. (Morris also sold shares in horses to rock stars Billy Joel, Daryl Hall, and their managers.) At the end of a long, abusive day, haggling on the phone with lawyers and managers, Walter would call Moishe and unload his troubles. One time Morris demanded three dollars for "psychiatric consultation"; Walter sent a check, which Levy framed and hung. Morris believed that Walter was the last of the great characters, a member of his dying breed. "Walter could be a throwback," he said.


"Throwback" was the wrong word. Walter, after all, was only six years Morris's junior. It is well to remember how young the American record industry is and how rapidly it has grown up. In 1955 the industry's total sales were about $277 million. Revenues have increased over 2000 percent, and today's key record executives and lawyers and managers are not even a generation removed from the founders. Nor are they much different.




On a day in early 1987, Roulette Records' offices on the eighteenth floor of 1790 Broadway could have been mistaken for those of a rundown CPA firm, had it not been for the gold albums and rock posters on the walls. Facing Morris Levy's cluttered desk was an old upright piano. A sign on the wall proclaimed, O LORD, GIVE ME A BASTARD WITH TALENT! Just above it was a hole drilled by federal agents, who had snuck into Levy's office in the middle of the night and planted an omnidirectional microphone. The ceiling had two holes, each for a hidden video camera. Morris was in good spirits, considering that the previous September he had been nabbed by two FBI agents in a Boston hotel room and indicted for extortion. Never a sharp dresser, Morris was arrayed in blue jeans and an old polo shirt and had several days' worth of stubble. He leaned across the desk and began to tell his story.


"One of my first jobs in a nightclub was at the Ubangi Club. That was in '45 or '44. I was just sixteen years old. I was a checkroom boy. Then I became a darkroom boy. The camera girls would go around clubs taking flash photos. You were in a room in the back of the club, and you got the negatives, and you developed 'em and had 'em ready in fifteen minutes for the customers. Before that there, I was a dishwasher and a short-order cook. I worked in a restaurant called Toby's on the corner of Fifty-second and Broadway. The kids from the checkroom at the Ubangi used to come up for coffee, and they're the ones who told me about it. So I tried the checkroom and the darkroom, one led to the other, which is sort of the way your whole life goes,


"I became good at the darkroom. I advanced with the people I worked for and became a head guy, setting up darkrooms around the country. We had the rights to a lot of clubs. In Atlantic City, there was Babette's, the Dude Ranch, the Chateau Renault. In Philadelphia, there was the Walton Roof, the Rathskeller, Frank Colombo's. In Newark, it was the Hourglass; in Miami, there was places like the 600 Club, the Frolics Club, the 5 O'Clock Club. New York itself had two hundred nightclubs, probably. You could go out any night of the week and see any one of a hundred stage shows or dance bands. It was a different world.


"When I was seventeen, I joined the navy. I was away for a year. I got out in '45 and went back into darkroom work. I tried my own concession, in Atlantic City, and went broke.


"Then an opportunity came up. There was a guy out of Boston who opened up a big place called Topsy's Chicken Roost on Broadway, under the Latin Quarter. And he wanted out. So I got my old bosses to buy the club off him with no money down, and for that I got a small piece of the club and a big piece of the checkroom. We were a chicken restaurant. We served as much as a thousand chicken dinners a night, for $1.29. And we opened up a little lounge there called the Cock Lounge. Billy Taylor played there, Sylvia Sims, and other acts like that. It was a groovy little spot.


"In the beginning of '48, Symphony Sid and Monte Kay came down about running a bebop concert. We put the bebop in on a Monday night, there was a line up the block. We had Dexter Gordon or Charlie Parker or Miles Davis. They did two nights a week, and then it grew to three nights a week, then six and seven nights a week. That's where Billy Eckstine got started. It was really fabulous. We became the Royal Roost, the first bebop club in the city.
"Then the three partners decided to move to a much bigger place. They moved to the old Zanzibar, which seated like twelve hundred people, and opened up Bop City. And when they moved over, they forgot about me. I felt I got screwed. I stayed with the Royal Roost, I tried to run it, but it ran into the ground.


"About three months later, Monte Kay came to me about opening up competition for Bop City. We opened Birdland at Fifty-second and Broadway on December 15, 1949. But we found out that Bop City was so powerful, we couldn't get an act unless they didn't want it. Harry Belafonte worked Birdland for like a hundred a week. But we had great difficulties booking the club.


"We finally came up with a Machiavellian move against Bop City. Every time we reached for an act, they would get it. So we went to the big booking agents and said, You've got a band we want: Amos Milburn and his Chicken Shackers. Which really don't belong in a jazz joint. We picked another band that played tobacco barn dances. And they said, We'll get back to you. And being that we tried to book those two bands, they grabbed 'em and put 'em into Bop City. We got ahold of Charlie Parker. So we sort of stunk out their place and got tremendous goodwill at our place. From that point on, we drove Bop City into the ground. Everybody wanted to work Birdland."


Morris next discovered publishing. "I was in my club one night', and a guy comes in from ASCAP [the American Society of Composers, Authors, and Publishers, a performing-rights agency] and said he wanted money every month. I thought it was a racket guy trying to shake me down. I wanted to throw him out. And then he came back again and said he's going to sue. I said. Get the fuck outta here. I went to my lawyer and I says, What is this guy? He keeps coming down, he wants money. My lawyer says, He's entitled to it. By act of Congress, you have to pay to play music. I said, Everybody in the world's gotta pay? That's a hell of a business. I'm gonna open up a publishing company!"


Morris called it Patricia Music, after his first wife. (He would marry and divorce four more times and father three sons.) Patricia Music's first copyright was "Lullaby of Birdland." "I went to George Shearing, I says. Write me a theme and record it. It's probably one of the most recorded pieces in the world.


"And during that period, I opened up other nightclubs and restaurants, like the Embers, the Round Table, the Down Beat, the Blue Note, Birdland in Florida. ..."


Colorful as it is, Morris's account of his early days in nightclubs omits some details. He failed to mention the wiseguys who were his silent partners. He did not explain where the money came from to open Birdland, though he said Morris Gurlak, a hatcheck concessionaire who had employed him and his brother, Irving, donated a few thousand dollars. Some years after Birdland opened, New York police investigators put together a dossier on Levy. They believed that Morris and Irving took over Birdland from mobster Joseph "Joe the Wop" Cataldo. When Levy and Morris Gurlak opened the Round Table Restaurant, a steakhouse on Fiftieth Street, in 1958, police sources identified some of the other partners. One was Frank Carbo, the so-called "underworld commissioner of boxing," a convicted killer with ties to Murder Incorporated. Another was John "Johnny Bathbeach" Oddo, a caporegime, or captain, in the Colombo family.


Morris's ties to Mafia figures can be traced back at least to when he was fourteen and a hatcheck boy at the Greenwich Village Inn. There he won the favor of Tommy Eboli, future head of the Genovese family and a future partner in records. As a club and restaurant owner. Morris is thought to have fronted for Genovese soldier Dominic Ciaffone, also known as Swats Mulligan. Swats had a nephew, Gaetano Vastola, who went by several nicknames: "Corky," "the Big Guy," "the Galoot," Morris did business with Vastola for thirty years; the Big Guy was convicted in 1989 as an accomplice to the same crime that brought Levy a jail sentence. Swats was proud of his nephew; a federal wiretap once caught him bragging, "This kid could tear a human being apart with his hands."


The Genovese family, which became central to Morris's life, is one of the five large Mafia families of New York, the others being the Gambino, the Lucchese, the Bonanno. and the Colombo. The Genovese faction makes money the old-fashioned way: illegal gambling, loan-sharking, drugs, prostitution. It also has a grip on legitimate enterprises like garbage collection, the New Jersey waterfront. Teamsters locals and other unions, and the Fulton Fish Market in lower Manhattan. The concrete industry in New-York is under Genovese domination.


The family has a bloody history. Law enforcers trace its roots to the Castellammarese War of 1930, which raged between forces headed by Salvatore Maranzano and Joe "the Boss" Masseria. The war ended in 1931 when Joe the Boss was lured to a Coney Island restaurant by one of his own lieutenants, Charles "Lucky" Luciano, and shot dead. This left Maranzano the capo di tutti capi, or boss of bosses—but not for long. A few months later, four men posing as police officers walked into Maranzano's Park Avenue office, shot him, and slit his throat. The assassins had been sent by Lucky Luciano, who thereby seized command of what was then called the Luciano family. When Lucky went to jail in 1936, his underboss, Vito Genovese, took over. The family has since borne his name. Genovese soon fled to Italy to escape prosecution, and Frank Costello assumed control. When Genovese returned to New York in 1945, he began plotting to depose Costello.


A decade later, Costello was allowed to step down, a rare privilege in the Mafia, which has perhaps the world's worst retirement program. It was a reward for his observance of the mob's sacred omerta, or code of silence. Costello had refused to identify the man who tried to kill him. On May 2, 1957, Costello entered the lobby of his Central Park West apartment building when a gunman called his name. As he turned around, a bullet grazed his skull. He was discharged from Roosevelt Hospital a short time later, very much alive. The gunman's identity was no secret. He was Vincent "the Chin" Gigante, a former club boxer and Genovese soldier on the make. Chin was indicted for the murder attempt, but Costello cleared him.


Genovese regained control of the family, only to die of heart failure in federal prison in 1969. The reins passed to Tommy Eboli, who, among other dubious achievements, was Gigante's boxing manager. Around that time, according to police files, Morris Levy sold Eboli a half share in Promo Records, a New Jersey company, for $100,000, and placed him on the payroll at a salary of $1,000 a week. Promo Records specialized in cutouts: old, unsold albums dumped wholesale by record companies into the hands of discount merchandisers. The mob has long liked cutouts because they can be counterfeited easily: You buy a thousand and press several thousand more yourself. Promo was never charged with any crime, but Eboli and Morris kept complaining of government harassment. Customs agents stopped them both in 1971 as they returned from a vacation in Naples. Eboli insisted he was a legitimate businessman. A year later, he was mowed down by gunfire in Brooklyn.


Morris saw nothing untoward in his having run a business with Tommy Eboli. "Yeah, so?" he said. "Here's a guy that wanted to do something legit. He treated it legit. We were investigated every three weeks, we never had a bad record in the place, because if we did, we would have gone to jail together. So? So what?"


Vincent Gigante, the man who allegedly bungled the hit on Frank Costello, was a year younger than Morris Levy. He and Morris were boyhood friends in the Bronx. The FBI saw Gigante as the key mob figure in Morris's background, the man to whom he owed the most allegiance. Just before
Morris was indicted in 1986, the FBI supposedly warned him that Gigante might have him killed out of fear that he would become a government witness —precisely what the feds wanted Morris to do, to no avail.


Gigante stood about six feet tall and, at the time of the Costello hit, weighed close to three hundred pounds. He listed his occupation as tailor. In 1959 he was convicted of heroin trafficking and did five years. This was his last term in jail. After serving his sentence, he rose up the family ranks to caporegime, operating out of a social club on Sullivan Street in New York's Greenwich Village. By the eighties, he was underboss to family head Anthony "Fat Tony" Salerno, a man Morris once described as a "close friend." Unfortunately for Salerno, the FBI had grown sophisticated in the use of room bugs and long-range microphones. Salerno was convicted of being a member of the mob's ruling commission and began serving a hundred-year sentence in 1986. This left Vincent “The Chin” Gigante in charge of the Genovese family.


By 1986 Gigante was one of the few Mafia dons not in prison or under indictment. Lawmen expressed admiration for his craftiness. It seemed Gigante had found the ideal defense: insanity. The boss of one of the nation's most powerful crime families walked around Sullivan Street in bathrobe and slippers. He regularly checked into a mental hospital. When FBI agents served him with a subpoena in his mother's apartment, he retreated into the shower with an umbrella.


But at 2:00 or 3:00 A.M. most days, the Genovese boss became a different man. He would shed his baggy trousers and rumpled windbreaker for finer clothes. His trusted aide, Dominick "Baldy Dom" Canterino, would drive him to a four-story brownstone on East Seventy-seventh Street, the home of The Chin's mistress, Olympia Esposito, and their three illegitimate children. When the neo-Federal brownstone was declared a landmark in 1982, it belonged to Morris Levy, who had bought it for $525,000. He sold the building to Olympia Esposito the following year for a reported $16,000.




"George Goldner," Morris said, tasting the name. Goldner! One of the greatest A&R men in the history of rock and roll. It is impossible to imagine New York rhythm and blues without him. He discovered and produced Frankie Lymon and the Teenagers, Little Anthony and the Imperials, the Flamingos, the Cleftones, the Chantels. . . .


Goldner formed his first label, Tico, in 1948, to record Latin and mambo music, and hit it big with Tito Puente. In 1954, on his Rama label, he recorded "Gee!," a song by the Crows that was one of the first R&B hits to cross over to the white pop charts. He gratefully named his third label Gee, and promptly put out Frankie Lymon's "Why Do Fools Fall in Love?" On subsequent labels, Goldner introduced the Four Seasons and made some of the earliest recordings of the Isley Brothers. In 1964 Goldner formed Red Bird Records with producers Jerry Leiber and Mike Stoller, and had hits with the Shangri-Las and the Dixie Cups. He kept starting new labels for a reason. A compulsive gambler, he was forever selling his old labels to Morris Levy for desperately needed cash.


"He liked horses," Morris said. "He always needed money. Any degenerate gambler needs money all the time. It's like being a junkie, isn't it? It's a shame, because George knew music and knew what could be a hit. But if he was worried about the fifth race at Delaware and working the record at the same time, he had a problem. George was a character, and a victim of himself."


Morris met Goldner after inducing Tito Puente, who played at Birdland, to switch from Tico Records to RCA Victor. Levy produced some records for RCA in the fifties. "George came to see me. I never met him before. He says, You took away my number one act, you really hurt my label. I said, Jesus, George, I didn't realize it, I'm sorry. Because I really didn't do it to hurt the man. He says, Well, maybe you can help me. . . ."


Goldner had a plan, and it concerned the Crows' new song, "Gee!" Morris had been putting the jazz acts that played Birdland into package tours and sending them on the road. In so doing, he had set up what he called "the best payola system in the United States." He explained, "Whenever our jazz concerts played a city, I would hire a couple of disc jockeys in the town to emcee the show. They got money for that, which was legitimate. George had this new record by the Crows, and he says, You know a lot of the black jockeys in America. So I helped him get his record played. He says. Let's become partners. With me making the records, and you getting 'em played, we'll do a hell of a business. So we did. And that was the beginning of Gee Records."


One year later, in 1956, Morris created Roulette. It was launched as a rock and roll label but also recorded Birdland stars such as Count Basie and Joe Williams. "I formed Roulette," Morris said, "because George kept telling me I didn't know nothing about the record business, and it aggravated me. And I says. Okay, now I'm gonna form a record company that I'm gonna run. The first records on Roulette were by Buddy Knox and Jimmy Bowen. They hit number one and number eleven within five weeks. [The songs were "Party Doll" and "I'm Sticking with You," respectively.] George got disillusioned and we bought him out." So Roulette picked up Frankie Lymon, the Valentines, the Harptones, the Crows. Goldner came back in the mid-sixties and sold Morris his subsequent labels, Gone and End. Roulette now had the Chantels, the Flamingos, the Imperials.


Around this time, another man central to the history of rock and roll entered Morris Levy's life. His name was Alan Freed. He was a trombone player from Salem, Ohio, who worked as a disc jockey, first in New Castle, Pennsylvania, then Youngstown and Akron. He had a drinking problem and a penchant for trouble. In Akron, Freed left one station for another before his contract expired and was legally barred from broadcasting in the city for a year. He moved to Cleveland and settled at WJW in 1951.


In the early fifties, pop radio was dominated by crooners like Perry Como and Andy Williams. It dawned on Alan Freed that America's youth was disenfranchised by this music because it was hard to dance to. As legend has it, he dropped by a Cleveland record store and became a convert to rhythm and blues. Freed bombarded his growing white audience with the first R&B it had ever heard—LaVern Baker, Red Prysock, Big Al Sears. Freed howled while the records played, beat time on a telephone book, and provided a rapid, raspy commentary: "Anybody who says rock and roll is a passing fad ... has rocks in his head, Dad!" He was so popular that in 1954, WINS in New York acquired Freed and his program, "The Moondog Show."


Freed was promptly sued by a blind New York street musician, Louis "Moondog" Hardin, for infringing his name. Hardin won an injunction, and Freed sulkily agreed to retitle his show. Freed went to P. J. Moriarty's, a Broadway restaurant, and sat down with some of the people who had welcomed him to New York: song-plugger Juggy Gayles, manager Jack Hooke, Morris Levy. "Alan was having a few drinks and bemoaning the fact that he had to come up with a new name," Morris recalled. "To be honest with you, I couldn't say if Alan said it or somebody else said it. But somebody said 'rock and roll.' Everybody just went. Yeah. Rock and roll." The WINS program became "Alan Freed's Rock and Roll Show," and a musical form acquired a name.


Freed set up shop in the Brill Building on Broadway. He had begun to host rock and roll concerts, a lucrative endeavor, and who was better at booking concert halls than Morris? "At that time, I used to take the Birdland stars on the road," Morris said. "So he came to me, Alan, and says, I want you to be my manager.*[* More likely, according to people who knew Freed, Morris encouraged the DJ's original manager, Lew Platt, to make himself scarce].
I said, My deal is fifty-fifty. He says fine. About five days later, the manager of WINS says, Moishe, we have a problem. Alan Freed's been in town a week now, and he's already given away a hundred and twenty percent of himself! He had a lot of talent, but he was also a little nuts."


Morris remained Freed's manager nevertheless. "The first show I did with Alan Freed was two nights at the St. Nicholas Arena. Which I think at that time held seven, eight thousand people. He made four announcements, six weeks before the dance, and $38,000 came in the mail. I says, Oh my God. This is crazy. Well, it was two of the biggest dances ever held. The ceiling was actually dripping from the moisture. It was raining inside the St. Nicholas Arena. I'm not exaggerating."


Encouraged, Morris booked the Brooklyn Paramount, a large movie house with a stage. Under the standard arrangement, the Paramount kept half the proceeds over $50,000 but guaranteed $15,000 for the promoters. Morris had other ideas. He waived the guarantee in return for an escalating percentage of the box office that would reach 90 percent at the $60,000 mark. No Paramount show had ever grossed near that amount, so the terms were granted.


"Alan stopped talking to me, because people had steamed him up that I sold him down the river by not taking a guarantee. As a matter of fact, one big agent bet me a case of Chivas that we're gonna get killed. Well, we opened up the first day, and there's lines in the streets, and the pressure's so great at the door that we start to cut out the movie. Alan and I pass each other in the hallway. I says, How's it goin', Alan? He makes a face. I says. Hey, Alan, let me ask you a question. You wanna sell your end now for twenty thousand? He says, What do you mean? We're making money? I says, Alan. And I told him what we're gonna make for the week. And he started talking to me again."


When Morris formed Roulette Records, he gave Freed 25 percent of the stock. Freed promptly sold his shares to "some wiseguys from around town," Morris said, bending his nose with his index finger to signify that the men were hoods. Who were they? "That's none of your business. And I got hold of Alan, and I said, Gimme back my fucking stock. Here's your contract with the shows, but we're not partners no more."


The payola scandal of 1960 destroyed Freed's life. He was indicted on May 19, along with seven others, and charged with taking bribes to play records. Freed admitted he accepted a total of $2,500, but said the money was a token of gratitude and did not affect airplay. He forgot to mention that the Chess brothers of Chicago let him stick his name on Chuck Berry's first hit, "Maybellene," and that he stood to gain by playing it often. Freed paid a small fine, but his career was over. By 1965 he had drunk himself to death.


"Bullshit charges," said Morris, reflecting on the scandal. "Freed got indicted because Freed stuck himself out in front. I had stopped talking to Freed because we'd had an argument for a few months. But when he got in trouble, he did call me. And I told him, I'll help you. But do me a favor. Go home and don't talk to nobody. And before the day was over, I was walking down the street, and the New York Post was sitting on the stand, and there's this big interview with Alan Freed. He had already talked to Earl Wilson, the columnist. And I called and said, What the fuck did you do? Did you see the size of the type? The type was the same size when World War II ended."


Payola was not illegal, in fact, until after the scandal. Commercial bribery was a crime in New York, though, and that statute proved Freed's undoing. The government tried to nail Roulette on the same charges but had no luck.
"Oh, yeah, they tried to break my balls with everything," Morris said. "They put their special agents in New York, they harassed the shit out of me. The government came in and seized our books. I went before the grand jury, and they were hot, because on my books there was a loan to Alan Freed of $20,000. And the D.A. wanted to show it was for payola.


"Now, Alan had once come to me, he wanted $20,000 that he needed for taxes. And I gave it to him from Roulette, it was no big deal. And at the end of the year, I said to my comptroller. Take that off the books, we're never going to get it back anyway. And then Alan and I had an argument in February. So I said to my comptroller, Put it back on the books, fuck him, I'm going to make him pay it. Then, about four months later, I said, Ah, take it off, fuck him. And it's really on the general ledger just like that, about five times, on and off and on and off.


"So the D.A. makes a statement, see, this shows you how payola works, this $20,000. So he's questioning me. And I says no, it's not payola. I got mad, I got glad, I got mad, I got glad. He says no, it's because he played your record. I said, Not so. He played my records anyway. So when he got all through, he starts to make a speech. This will show the people of the grand jury what kind of money and how rampant it is. So he said, You're excused. And I says to him, I got something to say. He said, You're excused. So one of the jurors said. Let him talk. So what is it? I said, You know, we just had a laugh here about $20,000—which was a lot of money then—and we just had some fun. But you didn't take into account that Alan and I are partners in the rock and roll shows, and we make $250,000 a year each on that. So me giving him twenty or him giving me twenty is really no big deal. Well, he got so mad he said, You . . . can . . . leave . . . now!"


The government tried to get Morris to sign a consent decree, admitting he had done wrong in giving payola. He refused. "People said I was an idiot, and I had plenty of grief because of that," Levy said. "But I liked myself better for not signing it."

To be continued in Part 2.